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Interper. Communication, Career Prep, & Consum. Dec. Making

Total questions: 33

Worksheet time: 43mins

Name
Class
Date
1.
Advertisements want you to:
a)
Be sad
b)
Waste time
c)
Be quick
d)
Buy things
2.
how many steps are there to the consumer decision making process? 
a)
5
b)
3
c)
7
d)
2
3.
a)

testimonials

b)

repetition

c)

glittering generalities

d)

emotional appeals

4.
a)

emotional appeals

b)

testimonials

c)

plain folks

d)

repetition

5.

A commercial about abandoned animals needing a shelter of a forever home. They ask for a small donation to help these struggling animals.

a)

Transfer

b)

Emotional Appeal

c)

Testimonial

d)

Bandwagon

6.

Michael Jordan promoting Nike Shoes while informing the viewer how they increase performance by making you jump higher.

a)

Testimonial

b)

Emotional Appeal

c)

Bandwagon

d)

Fear

7.

A professional tennis player explaining how this new racket on the market has improved their game stats.

a)

Fear

b)

Emotional Appeal

c)

Testimonial

d)

Plain Folks

8.

An advertisement asking people to give to St. Jude Research Center to help children struggling with cancer.

a)

Fear

b)

Transfer

c)

Testimonial

d)

Emotional Appeal

9.

This persuasive technique involves saying or showing the same ideas over and over.

a)

Repetition

b)

Testimonial

c)

Transfer

d)

Fear

10.

WHAT TECHNIQUE IS BEING USED IN THE PICTURE?

a)

Transfer

b)

Glittering Generalities

c)

Name-calling

d)

Plain Folks

11.
The 5 steps of the Consumer Buying Decision Process are: 
a)
Problem recognition, Information Research, Evaluation of Alternatives, Purchase, & Post-Purchase Behavior
b)
Information research, Evaluation of Alternatives, Problem recognition, Post-Purchase Behavior, & Evaluation of Alternatives
c)
Problem recognition, Purchase, Information research, Evaluation of Alternatives, & Post-Purchase Behavior
d)
Evaluation of Alternatives, Information Research, Problem recognition, Post-Purchase Behavior, & Purchase
12.
Why is it often important to take notes during meetings or Presentations?
a)
The audience needs something to do.
b)
The speaker is difficult to understand.
c)
This information will be needed later
d)
Writing keeps the mind focused.
13.
All calls coming into a business should end as pleasantly as possible in order to:
a)
provide callers with accurate information
b)
make the best use of an employee's time.
c)
help an employee get a good review.
d)
leave a good last impression with callers.
14.
 One way a business can reduce the risk of accidents in the workplace is by providing its employees with:
a)
safety training.
b)
electronic data interchange (EDI).
c)
 supply manuals.
d)
weight-loss programs.
15.

Aggressive means…

a)

not acting in return (no conflict)

b)

Bold, self-confident, handles conflict appropriately

c)

Vigorous, energetic, possibly using profanity or force

d)

Indirect, uses manipulation or noncooperation

16.

Assertive means…

a)

not acting in return (no conflict)

b)

Bold, self-confident, handles conflict appropriately

c)

Vigorous, energetic, possibly using profanity or force

d)

Indirect, uses manipulation or noncooperation

17.

Passive means…

a)

not acting in return (no conflict)

b)

Bold, self-confident, handles conflict appropriately

c)

Vigorous, energetic, possibly using profanity or force

d)

Indirect, uses manipulation or noncooperation

18.

Passive-aggressive means…

a)

not acting in return (no conflict)

b)

Bold, self-confident, handles conflict appropriately

c)

Vigorous, energetic, possibly using profanity or force

d)

Indirect, uses manipulation or noncooperation

19.

___________ is something you want to do in the near future. The near future can mean today, this week, of in the next few months

a)

Want

b)

Short-term goal

c)

Need

d)

Long-term goal

20.

___________ is something you have to have, something you can't survive without (ex: food).

a)

Want

b)

Short-term goal

c)

Need

d)

Long-term goal

21.

___________ is something you would like to have, but don’t need to survive (ex: music).

a)

Want

b)

Short-term goal

c)

Need

d)

Long-term goal

22.

___________ is something you want to do further in the future, require time and planning, and is not something you can do this week or even this year, and usually take 12 months (1 year) or more to achieve.

a)

Want

b)

Short-term goal

c)

Need

d)

Long-term goal

23.

A person that uses intimidation or manipulation to ensure that they get their way is…

a)

Aggressive

b)

Passive

c)

Assertive

d)

Passive-aggressive

24.

If a person behaves in a self-confident manner, they are…

a)

Aggressive

b)

Passive

c)

Assertive

d)

Passive-aggressive

25.

A person who feels free to politely voice their disagreement with someone in a position of authority is…

a)

Aggressive

b)

Passive

c)

Assertive

d)

Passive-aggressive

26.

People that have been known to lose their temper and swear at people are…

a)

Aggressive

b)

Passive

c)

Assertive

d)

Passive-aggressive

27.

The following statement would be said in what sort of environment?

Sweetie, did you change your socks today?

a)

At home

b)

With friends

c)

Professional

d)

School

28.

The following statement would be said in what sort of environment?

What’s up? Wanna hang out tonight?

a)

At home

b)

With friends

c)

Professional

d)

School

29.

The following statement would be said in what sort of environment?

Mr. Stone, how is your wife doing today?

a)

At home

b)

With friends

c)

With elders (older people)

d)

School

30.

When you are looking for the appropriate college or trade school to attend, you should keep in mind the following:

a)

Best rated for the subject you want to study

b)

Offers the subject you want to learn

c)

Ability to be accepted into the program

d)

All of the above

31.

When choosing a career path, what should you consider?

a)

You have background knowledge in the area

b)

You enjoy learning about that career

c)

It will support you financially ($)

d)

All of the above

32.

Consumer Decision Making refers to the thought process of a ____________ decision.

a)

Knowledge based

b)

Purchasing

c)

Internal

d)

External

33.

Consumer behavior can be influenced by:

a)

Demographic status

b)

Lifestyle

c)

Personality

d)

All of the above

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