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WorksheetsFashion Merchandising 1.01
Total questions: 10
Worksheet time: 5mins
Name
Class
Date
1.
Leather jackets were first popular among lower income groups and then gained acceptance from the higher income groups. Which fashion movement theory is illustrated?
a)
Horizontal Flow
b)
Trickle Across
c)
Trickle Down
d)
Trickle-Up
2.
Fashion followers:
a)
Are the first to purchase and wear new styles.
b)
Like fashions that are unique and distinctive.
c)
Make most of their clothing purchases during the introduction stage.
d)
Wear a new style only after it is widely accepted.
3.
During the rise stage of the fashion cycle:
a)
Consumers start to lose interest in the trends.
b)
Promotion is focused on closeout pricing.
c)
Retail fashion buyers order the items in quantity.
d)
The price of the fashion goes up because of the increased demand.
4.
Which would MOST LIKELY accelerate the fashion movement?
a)
Angela’s promotion to a job with more administrative responsibility and higher pay
b)
Carla’s confirmation into a religious group that discourages personal adornment
c)
Government regulations that restrict the use of synthetic fibers in clothing
d)
Military conflict between the United States and China
5.
At which stage of the fashion cycle does consumer interest grow and the fashion become accepted by more people?
a)
Decline stage
b)
Introduction stage
c)
Obsolescence stage
d)
Rise stage
6.
A fashion expected to be a hot seller but which does not sell is a:
a)
Classic
b)
Fad
c)
Flop
d)
Trend
7.
Celeste typically purchases fashions when the prices are most expensive. In which stage of the fashion cycle is she buying?
a)
Introduction
b)
Obsolescence
c)
Peak
d)
Rise
8.
Short-lived fashions are:
a)
Fads
b)
Classics
c)
Flops
d)
Designs
9.
At the introduction stage of the fashion cycle, new styles are:
a)
Bargain priced to encourage quick sale.
b)
Produced in large quantities in anticipation of an immediate rush of sales.
c)
Purchased in large numbers by retail fashion buyers.
d)
Usually accepted by only a small number of fashion leaders.
10.
Which is a trade publication used by the female fashion industry?
a)
Seventeen
b)
Women's Wear Daily
c)
Women's World
d)
Vogue
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