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Business Management Final Exam Review

Total questions: 25

Worksheet time: 8mins

Name
Class
Date
1.
Providing customers with the goods & services they want at a given cost
a)
Selling
b)
Place
c)
Promotion
d)
Marketplace
2.
All potential customers who will buy a product for personal use.
a)
consumer market
b)
business market
c)
target market
d)
Marketing mix
3.

THE 4 P's - product, place, promotion, price

a)

price

b)

selling

c)

target market

d)

marketing mix

4.

A type of promotion used to get people to want to buy something.

a)

price

b)

product

c)

advertising

d)

marketing mix

5.
Developing, promoting, and distributing products to satisfy the wants and needs of a customer
a)
Goods
b)
Services
c)
Marketing
d)
Tangible
6.
An analysis of a company's strengths, weaknesses and the opportunities and threats that surround it. 
a)
SWOT Analysis
b)
Marketing Plan
c)
Executive Summary
d)
Economic Impact
7.

Which of these are not a nintendo character?

a)

Pikachu

b)

Mario

c)

Ness

d)

Crash Bandicoot

8.
An individual who buys products or services for personal use and not for manufacture or resale
a)
price
b)
product
c)
advertising
d)
consumer
9.
Which of the following is not a form of advertising?
a)
TV Commercial
b)
Billboard
c)
Weekly Sale Circular
d)
All of them are forms of adveritising
10.

Which headphone brand is sponsored by Dr. Dre?

a)

Beats

b)

Skullcandy

c)

AirPods

d)

ifrogz

11.

Which branch of the armed forces used the following slogan:

"Be all that you can be"

a)

Marines

b)

Navy

c)

Army

d)

Air Force

12.
Which business is the following slogan for:
"Breakfast of Champions"
a)
Eggs
b)
Pop Tarts
c)
Frosted Flakes
d)
Wheaties
13.

This company uses the slogan: "Is it in you?"

a)

Under Armour

b)

Vitamin Water

c)

Lipton's Brisk

d)

Gatorade

14.

"America Runs on __________" is the popular slogan for this company.

a)

Quiktrip

b)

Dunkin'

c)

Starbucks

d)

Red Bull

15.
____________ and _____________ are internal factors that affect a business operation.
a)
Strengths and Weaknesses
b)
Strengths and Opportunities
c)
Opportunities and Threats
d)
Weaknesses and Threats
16.
This function of marketing responds to customers perception of value:
a)
Selling
b)
Pricing
c)
Product/Service Management
d)
Promotion
17.
A business uses a _____ strategy to convince customers to select its product over its competitors' products. 
a)
Product
b)
Price
c)
Place
d)
Promotion
18.

What social media logo is this?

a)

Snapchat

b)

Flickr

c)

MySpace

d)

Tumbler

19.
 The process of classifying people who form a given market into even smaller groups are __________________.
a)
targeting
b)
market segmentation
c)
isolating 
d)
markets
20.
Intangible items that have monetary value and satisfy your needs and wants are_________.
a)
promotions
b)
selling
c)
services
d)
ideas
21.
An added value in economic terms; an attribute of goods or services that makes them capable of satisfying consumers’ wants and need is _________________.
a)
possession utility
b)
utility
c)
form
d)
marketing
22.
Also known as business-to-business (B2B), this includes all businesses that buy products for use in their operations is an  ____________.
a)
consumer market
b)
organizational market
c)
occupational market
d)
target market
23.
Information about the target market, such as age, gender, income level, marital status, ethnic background, geographic residence, attitudes, lifestyle, and behavior is called a _______________________.
a)
target market
b)
consumer markets
c)
marketing mix
d)
customer profile
24.
How/where a product will be distributed
a)
Price
b)
Place
c)
Promotion
d)
Product
25.

iPhone users were mad because this was removed in a model of the iPhone. What is this?

a)

Head phone jack

b)

Charging port

c)

Touch screen

d)

Home button

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