WorksheetsS&E Ch. 1
Total questions: 30
Worksheet time: 15mins
Name
Class
Date
1.
Customer needs should be the primary focus of marketing.
a)
True
b)
False
2.
Selecting a good city to host the Super Bowl is an example of distribution of entertainment.
a)
True
b)
False
3.
The success of entertainment events depends on promotion to prospective customers.
a)
True
b)
False
4.
Spectators of sporting events are the potential consumers of a wide array of products including apparel, food, automobiles, and athletic equipment.
a)
True
b)
False
5.
Celebrities have become increasingly involved in NASCAR.
a)
True
b)
False
6.
Sports marketing is a multibillion-dollar global industry that has a major impact on the economy.
a)
True
b)
False
7.
Ambush marketing takes place when an organization is the sole sponsor of an event.
a)
True
b)
False
8.
onsumer demand has little to no impact on prices assigned to sports and entertainment events and goods.
a)
True
b)
False
9.
Success in sports and entertainment marketing depends upon evaluating events and goods to determine how well they meet customer needs.
a)
True
b)
False
10.
Product/service management involves __________ products.
a)
developing
b)
maintaining
c)
improving
d)
all of the above
11.
Gathering and using information about customers to improve business decision making involves
a)
marketing-information management
b)
promotion
c)
product/service management
d)
distribution
12.
The success of sports marketing does not depend upon
a)
new opportunities
b)
ambush marketing
c)
timing
d)
gross impressions
13.
Marketing involves
a)
creation of satisfying exchange relationships
b)
maintenance of exchange relationships
c)
satisfaction for businesses and customers
d)
all of the above
14.
To satisfy customer needs, you must do all of the following except
a)
charge prices to maximize company profits
b)
identify your customer
c)
develop products that customers consider better than other choices
d)
operate the business profitably
15.
All of the following are forms of promotion except
a)
television commercials
b)
newspaper advertisements
c)
government regulations
d)
in-stadium advertising
16.
The host city for a Super Bowl must
a)
be near a major airport
b)
have an adequate number of hotel rooms for fans and the media
c)
have a mild climate during the winter
d)
both a and b
17.
Fisher Price tests new toy ideas with children and parents to make sure kids enjoy playing with the toys. This is an example of
a)
product management
b)
selling
c)
promotion
d)
distribution
18.
The popularity of teams and sports figures is based upon
a)
controversy
b)
winning
c)
wealth
d)
all of the above
19.
__________ involves the locations and methods used to make products available to customers.
a)
Production
b)
Distribution
c)
Marketing
d)
Operations
20.
__________ is the amount of money individuals have available to spend after paying for the necessities of life and other fixed expenses.
a)
Net Worth
b)
Gross Income
c)
Discretionary income
d)
Net Income
21.
__________ is the blending of the four marketing elements of product, distribution, price, and promotion.
a)
Marketing mix
b)
Product mix
c)
4 P's
22.
The __________ is what a business offers customers to satisfy needs.
a)
rebate
b)
product
c)
promotion
d)
coupon
23.
__________ is the number of times per advertisement, game, or show that a product or service is associated with an athlete, team, or entertainer.
a)
Market impression
b)
Profit impression
c)
Net impression
d)
Gross impression
24.
__________ include the age range, marital status, gender, and income level of individuals in a group.
a)
Geographics
b)
Demographics
25.
__________ is the means of making customers aware of products and encourages them to buy.
a)
Marketing
b)
Advertising
c)
Promotion
d)
Product placement
26.
__________ is whatever people are willing to spend their money and spare time viewing.
a)
Recreation
b)
Sports
c)
Entertainment
d)
Marketing
27.
__________ is any direct and personal communication with customers to assess and satisfy their needs.
a)
Buying
b)
Marketing
c)
Selling
d)
Advertising
28.
__________ involves gathering and using information about customers to improve business decision making.
a)
Marketing-research tech
b)
Marketing-information management
c)
None of these
29.
What are the four elements of the marketing mix?
a)
product, marketing, production and place
b)
place, price, advertising, promotion
c)
place, product, price, promotion
30.
How will a team winning a championship affect consumer demand for tickets and the prices charged for tickets?
a)
Supply will go up
b)
Prices will go down along with demand
c)
demand will increase along with price
100 %
