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WorksheetsThe Perils of Ignoring History:Public Relations & Framing
Total questions: 16
Worksheet time: 8mins
Name
Class
Date
1.
What is at the “heart” of the strategy to influence public opinion regarding food regulation?
a)
values based on personal responsibility
b)
values based on government responsibility
c)
values based on corporate responsibility
d)
values based on parental responsibility
2.
What did Ric Keller’s (R-FL) 2004 legislation do?
a)
banned lawsuits against fast food
b)
banned lawsuits against all restaurants
c)
banned lawsuits against the food industry
3.
What reason did Ric Keller (R-FL) give for his 2004 legislation?
a)
We need old-fashioned principles of personal responsibility.
b)
You should be able to blame other people for your problems.
c)
We are all victims of the food industry.
4.
What was Anderson’s response when asked what role the restaurant industry has on obesity?
a)
Electricity doesn't mean you have to electrocute yourself.
b)
Fast food doesn't mean you have to be a glutton.
c)
Having restaurants doesn't mean you have to eat there.
d)
Having sugar doesn't mean you have to have diabetes.
5.
What did Anderson mean by his response to questioning about restaurants?
a)
The problem is not the product, but the consumer.
b)
The problem is the availability of foods bad for health.
c)
The problem is not the consumer, but the product.
d)
The problem is the prevalence of obesity.
6.
The food industry’s script shifts responsibility from whom to whom?
a)
FROM industry TO consumer
b)
FROM consumer TO industry
c)
FROM manufacturers TO distributors
d)
FROM distributors TO manufacturers
7.
What was the result of PM’s television campaign focused on preventing youth from smoking?
a)
Children were found to be MORE likely to smoke.
b)
Children were LESS likely to smoke.
c)
Children were found to be no more or less likely to smoke.
8.
What self-regulation did the American Beverage Association pledge in 2006?
a)
to reduce sales of carbonated soft drinks in schools
b)
to reduce sales of all sugary drinks in schools
c)
to reduce sales of all products in schools
d)
to reduce sales of non-carbonated sugary drinks in schools
9.
What was the problem with the American Beverages Assn.'s pledge to reduce sales in schools?
a)
It ignored sugary products like sports drinks.
b)
It ignored carbonated sodas.
c)
It ignored diet drink products.
d)
It ignored other carbonated sugary drinks.
10.
Why do businesses usually invest in their communities?
a)
out of pure charity
b)
to help those in need
c)
to give to the less fortunate
d)
it helps improve company image
11.
To which businesses is community investment most important and why?
a)
businesses with a reputation that is already great
b)
businesses with a tarnished reputation
12.
What are the least charitable reasons a business might invest in their community?
a)
in exchange for goods and services
b)
to help those in need
c)
out of pure charity
d)
to buy loyalty or stifle opposition
13.
What conflict do minority groups, like African American communities, face when offered money from businesses?
a)
help the community by accepting money or speak out about the industry
b)
accept the money or face persecution from the industry
c)
accept the money or be taken to court
d)
accept the money or face community outrage
14.
To receive additional funding from businesses, what do minority and women’s organizations do to show their appreciation?
a)
give statements of support for the company's good deeds
b)
give free goods and services to the company
c)
volunteer time and manpower to the company
d)
pay back the money in time, with interest
15.
Is “corporate social responsibility” costly or cheap? Give an example from the text.
a)
costly - McDonald's charitable contributions in 2005 cut profits by 10%.
b)
cheap - Philip Morris's charitable contributions in 2000 amounted to one-half of 1 percent of revenue.
16.
What was found in the study of hospitals with fast food restaurants in their lobbies?
a)
Families were 4 times more likely to eat fast food in the hospital.
b)
Families were 4 times more likely to eat fast food anywhere/ anytime during the day.
c)
Families were less likely to eat fast food at the hospital.
d)
Families were neither more likely nor less likely to eat fast food.
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