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WorksheetsStrategic Concepts VCC115 Ch1
Total questions: 15
Worksheet time: 45mins
Name
Class
Date
1.
*_________ is forming verbal and nonverbal cues.
*The verbal (words, sounds) and nonverbal (gestures, facial expressions, posture) cues that the sender utilizes in dispatching a message.
*The verbal (words, sounds) and nonverbal (gestures, facial expressions, posture) cues that the sender utilizes in dispatching a message.
a)
Contact points
b)
Encoding
2.
*The most common form of noise affecting marketing communications is ___________.
*Exists when consumers are exposed to hundreds of marketing messages per day, and most are tuned out.
*Exists when consumers are exposed to hundreds of marketing messages per day, and most are tuned out.
a)
Clutter
b)
Adaptation
3.
*The communications model that provides the foundation for an advertising and marketing program is _________________.
*The coordination and integration of all marketing communication tools, avenues, and sources in a company into a seamless program designed to maximize the impact on customers and other stakeholders.
*The coordination and integration of all marketing communication tools, avenues, and sources in a company into a seamless program designed to maximize the impact on customers and other stakeholders.
a)
Integrated Marketing Communications (IMC)
b)
Communication
4.
*Components of promotion
*The elements of a marketing program, including products, prices, places (the distribution system), and promotions.
*The elements of a marketing program, including products, prices, places (the distribution system), and promotions.
a)
Senders
b)
Marketing Mix
5.
*Messages travel to audiences through various __________.
*All of the items that carry a message from the sender to the receiver.
*All of the items that carry a message from the sender to the receiver.
a)
Transmission devices
b)
Brand parity
6.
*Effective marketing communications depend on __________ encountering the right message.
*The intended audience for a message.
*The intended audience for a message.
a)
Receivers
b)
Clutter
7.
*Transmitting, receiving, and processing information.
a)
Standardization
b)
Communication
8.
*In the communication process, __________ takes the form of the receiver's response to the sender.
*Information the sender obtains from the receiver regarding the receiver's perception or interpretation of a message.
*Information the sender obtains from the receiver regarding the receiver's perception or interpretation of a message.
a)
Feedback
b)
Noise
9.
*__________ is the manner in which a product is marketed in Mexico will be different the methods used in Italy.
*Occurs when products and marketing messages are designed for and adapted to individual countries.
*Occurs when products and marketing messages are designed for and adapted to individual countries.
a)
Adaptation
b)
Senders
c)
-
10.
*The places where customers interact with or acquire additional information about a firm.
a)
Feedback
b)
Contact Point
11.
*Each __________ tries to capture the customer's attention.
*The person(s) attempting to deliver a message or idea.
*The person(s) attempting to deliver a message or idea.
a)
Marketing mix
b)
Senders
12.
*_________ means quality becomes less of a concern, because consumers perceive only minor differences between brands.
*Occurs when there is the perception that most products and services are essentially the same.
*Occurs when there is the perception that most products and services are essentially the same.
a)
Brand Parity
b)
Decoding
13.
*The most common form of ________ affecting marketing communications is clutter.
*Anything that distorts or disrupts a message.
*Anything that distorts or disrupts a message.
a)
Noise
b)
Brand parity
14.
*__________ is when the languages may be different, but the basic marketing message stays the same.
*When a firm standardizes its products and market offerings across countries with the goal of generating economies of scale in production while using the same promotional theme.
*When a firm standardizes its products and market offerings across countries with the goal of generating economies of scale in production while using the same promotional theme.
a)
Tranmission devices
b)
Standardization
15.
* _________ is when consumers can both hear and see television ads.
*When the receiver employs any of his or her senses (hearing, seeing, feeling) in an attempt to capture a message.
*When the receiver employs any of his or her senses (hearing, seeing, feeling) in an attempt to capture a message.
a)
Adaptation
b)
Decoding
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