WorksheetsStrategic Concepts VCC115 Ch13
Total questions: 17
Worksheet time: 49mins
Name
Class
Date
1.
Presenting a full apology when the firm has made an error.
a)
Greenwashing
b)
Apology strategy
2.
A person or group with a vested interest in a firm's activities and well-being.
a)
Stakeholder
b)
Internet interventions
3.
The conscious or unconscious attempt to control images that are projected in real or imagined social situations.
a)
Green marketing
b)
Impression management
4.
When a company pays money to sponsor an event or program.
a)
Enhancements
b)
Event marketing
5.
The mention of a company's name in a news story.
a)
Hit
b)
Apology strategy
6.
A unit in the firm that manages items such as publicity and other communications with all of the groups that make contact with the company.
a)
Public relations (PR) department
b)
Hit
7.
Attempts to claim responsibility for positive outcomes of events.
a)
Impression management
b)
Entitlings
8.
A marketing event that ties together companies and activities around a specific theme.
a)
Cross-promotion
b)
Green marketing
9.
Confronting negative publicity on the Internet, either in Web site news releases or by entering chat rooms, blogs, or social networks.
a)
Hit
b)
Internet interventions
10.
An organization's obligation to be ethical, accountable, and reactive to the needs of society.
a)
Corporate social responsibility
b)
Cross-promotion
11.
Either accepting the blame for an event and offering an apology or refuting those making the charges in a forceful manner.
a)
Crisis management
b)
Sponsorship marketing
12.
When the company pays money to sponsor someone or some group that is participating in an activity.
a)
Sponsorship marketing
b)
Hit
13.
Matching marketing efforts with some type of charity work or program.
a)
Cause-related marketing
b)
Apology Strategy
14.
Attempts to increase the desirable outcome of an event in the eyes of the public.
a)
Hit
b)
Enhancements
15.
Reacting to negative events caused by a company error, consumer grievances, or unjustified or exaggerated negative press.
a)
Damage control
b)
Stakeholder
16.
The development and promotion of products that are environmentally safe.
a)
Green marketing
b)
Internet interventions
17.
Activities that are presented as being green or environmentally friendly that are not.
a)
Greenwashing
b)
Damage control
100 %
