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WorksheetsUnit 1 Sports & Entertainment
Total questions: 24
Worksheet time: 12mins
Name
Class
Date
1.
Which of the following is not part of the marketing mix?
a)
professionals
b)
price
c)
promotion
d)
product
2.
The value of all goods and services produced in a country is known as:
a)
DNS
b)
4 P's
c)
IOS
d)
GDP
3.
This kind of marketing is not directed toward specific groups:
a)
online marketing
b)
target marketing
c)
marketing mix
d)
mass marketing
4.
A target market is:
a)
a form of business ownership
b)
statistics that describe a population in terms of personal characteristics
c)
all consumers
d)
potential customers with shared needs who have the desire and ability to buy a product
5.
A shoe repair shop is an example of:
a)
A consumer product
b)
Manufacturing company
c)
A service retailer
d)
A wholesaler
6.
An event such as the Super Bowl creates an economic impact on the host city or area.
a)
True
b)
False
8.
The sports and entertainment is not very profitable in the United States.
a)
True
b)
False
8.
The sports and entertainment is not very profitable in the United States.
a)
True
b)
False
9.
The path a product takes from the producer to the consumer
a)
marketing mix
b)
channel of distribution
c)
promotion
d)
sales
10.
The study of the choices and decisions that affect making, distributing, and using goods and services
a)
economics
b)
competition
c)
GDP
d)
channels of distribution
11.
The money left after all costs and expenses of a business are paid
a)
economics
b)
GDP
c)
profit
d)
debt
12.
the legal protection of a creator's intellectual property or products
a)
GDP
b)
competition
c)
services
d)
copyright
13.
A characteristic of free enterprise, the struggle among companies for customers
a)
channel of distribution
b)
competition
c)
customers
d)
profit
14.
Basic necessities such as food, clothing, or shelter
a)
needs
b)
wants
15.
Things that people desire based on personality, experiences, or information about a product
a)
needs
b)
wants
16.
Statistics that describe a population in terms of personal characteristics
a)
wants
b)
needs
c)
customers
d)
demographics
17.
Besides consumer loyalty and product, what other area of difference exists between marketing sports and entertainment?
a)
risks
b)
sponsorship
c)
promotion
d)
revenue stream
18.
What is any form of communication used to persuade people to buy?
a)
royalties
b)
core
c)
promotion
d)
endorsement
19.
Promotion of a company associated with a property is:
a)
synergy
b)
sponsorship
c)
product tie-in
d)
endorsement
20.
Publicity is not often used as part of the promotional mix because it is expensive.
a)
True
b)
False
21.
Unforeseen events and obstacles that negatively affect businesses are:
a)
vendors
b)
risk
c)
convergences
d)
piracy
22.
Coupons are an example of a sales promotion.
a)
True
b)
False
23.
Consumer loyalty in sports includes supporting your team.
a)
True
b)
False
24.
Today's sports and entertainment marketing is geared toward the wealthy.
a)
True
b)
False
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