WorksheetsHow well do you know about Interactive Advertising
Total questions: 10
Worksheet time: 5mins
Name
Class
Date
1.
Global splash screen gives visitors a way to personalize their experience, and is a common practice to help direct traffic.
a)
True
b)
False
2.
RFID is referred as _______?
a)
Radio Frequency Infrared Device
b)
Request For Implementation Date
c)
Repeated Free Induction Decay
d)
Radio Frequency Identification
3.
Mobile space is highly valued by marketers because of the following reasons, EXCEPT_____.
a)
Rich technology
b)
Dayparting
c)
The growth of social media
d)
Content shifting
4.
Which of the following is the usage of micro UGC?
a)
E-commerce
b)
building identity
c)
Reviews
d)
branding
5.
Digital displays are enabling marketers the opportunity to break clutter, to deliver more targeted messages and to create engaging experiences. Below are the types of digital displays EXCEPT____.
a)
3D Holograms
b)
Interactive Billboards
c)
Static Ad
d)
Digital projections
6.
Web 1.0 describes more on static websites whereby Web 2.0 offers more _________________.
a)
interaction
b)
content focus on companies
c)
limited access
d)
better Internet connection
7.
CPT (Cost – Per – Thousand) or CPM (Cost – Per- Mille) often used to calculate the rate for internet advertising. What is the meaning of “Per-Mille”?
a)
Per thousand impressions, or loads of an advertisement
b)
Exposure on a rotating display of advertisement
c)
Price of an online banners on websites
d)
Purchasing on online advertising space
8.
___________ are small pieces of information that get stored on your computer when you download certain Web sites or visit them. It can keep track of whether a certain user has visited a specific site before.
a)
Targeting codes
b)
Cookies
c)
Third-party ads
d)
Big data
9.
“Announcing a brand new breakthrough in Adobe Design Suite software”. This type of headline is best described as _________.
a)
Command
b)
News
c)
Action
d)
Testimonials
10.
______are those ad which has audio/ video in it and highly interactive.
a)
Standard banner
b)
Rich media
c)
Display ad
d)
Text Ads
100 %
