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WorksheetsMarket Research+
Total questions: 15
Worksheet time: 8mins
Name
Class
Date
1.
Which one is not an example of primary research?
a)
focus group
b)
survey
c)
website
d)
questionnaire
2.
What is the main purpose of market research?
a)
find out who your competitors are
b)
find out what your target market wants
c)
find out where your customers live
d)
find out why your business is failing
3.
Which one is not example of an open question?
a)
why do you think that?
b)
please explain your answer
c)
describe that experience
d)
please select your sizing
4.
Which one is not an example of secondary research?
a)
website
b)
financial reports
c)
word of mouth
d)
NZ Herald
5.
Which descriptor is not used to define a target market?
a)
income
b)
gender
c)
education
d)
country of origin
6.
Who is this entrepreneur?
a)
Bob Bates
b)
Bill Gates
c)
Bill Jobs
d)
Bob Gates
7.
What would be the main USP of Watties Baked Beans?
a)
no competitors
b)
quality of their product
c)
price is affordable
d)
NZ household brand
8.
Why is it important to have a USP?
a)
to have a great brand name
b)
to have customer loyalty
c)
to stand out from your competitors
d)
to be outstanding
9.
What word best describes stratified sampling method?
a)
demographics
b)
platform
c)
quantity
d)
numbered
10.
What number of people are required for a focus group?
a)
5-10
b)
10 - 20
c)
30
d)
>30
11.
What word best describes systematic sampling method?
a)
demographic
b)
platform
c)
quantity
d)
numbered
12.
How many people do you need to survey to get quality data?
a)
lots of your target market
b)
30 random people
c)
depends on the survey
d)
numbers don't make quality results
13.
Which example will give you quality data?
a)
a person asks you for clarification
b)
a person misunderstands a question
c)
a person completes only three questions
d)
a person lies about their age
14.
Define niche market.
a)
a French food market
b)
a small specialised market
c)
a large open market
d)
a personalised market
15.
What business did this entrepreneur found?
a)
NASA
b)
Facebook
c)
Apple
d)
Microsoft
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