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WorksheetsMarket Research
Total questions: 15
Worksheet time: 8mins
Name
Class
Date
1.
What is the first task in the market research process?
a)
conclusion
b)
present data in charts
c)
survey target market
d)
aim of the research
2.
What do you need to focus on in your MResearch to get an M/Ex?
a)
the aim of your MR
b)
the validity of the MR process
c)
the data in your survey
d)
the product you're making
3.
Which sampling method involves a selection of every third person?
a)
random
b)
stratafied
c)
systematic
d)
stack
4.
Which question is not an example of an open question?
a)
Do you prefer this product
b)
Rate this product
c)
How did this happen
d)
Please describe.
5.
Which sampling method involves a particular demographic of person?
a)
random
b)
systematic
c)
stratefied
d)
stack
6.
Which one is not an example of questioning methods?
a)
closed
b)
range
c)
multi-choice
d)
focus group
7.
What do you need to decide before you hand your target customer your survey?
a)
decide on the sampling method
b)
decide if you like them
c)
decide if they will answer it truthfully
d)
decide on how many to survey
8.
Making your data valid means .....
a)
having enough respondents answer your survey
b)
ensuring your charts make sense
c)
having a range of survey questions
d)
ensuring that the MResearch process is valid
9.
What does the O stand for in SWOT?
a)
organisation
b)
opportunity
c)
oliopolgy
d)
othaemotoma
10.
How will you know you have met your AIM?
a)
your charts will show the aim
b)
your aim is your aim
c)
your questions will be designed to find out your aim
d)
your findings will confirm your aim
11.
What is the conflict between quantitative and qualitative?
a)
ensuring the number of respondents will give you valid data
b)
ensuring the respondents give you valid answers
c)
ensuring the questions are valid
d)
ensuring the number of questions are quality
12.
Your conclusion must include .....
a)
MResearch business terminology
b)
percentages from charts
c)
key points from the data
d)
references to your aim
13.
Strengths and weaknesses are based on your ....
a)
MResearch process
b)
charts
c)
survey
d)
conclusion
14.
Validity means ....
a)
useful and meaningful
b)
many and indepth
c)
real and applicable
d)
reliable and accurate
15.
The excellence answer involves writing about how to improve your MResearch. Which one is not a MResearch step?
a)
aim
b)
findings
c)
sampling
d)
numbers
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