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WorksheetsAdvertising Quiz
Total questions: 15
Worksheet time: 8mins
Name
Class
Date
1.
1. What are the 4 types of media?
a)
Print, Specialty, Local, Radio
b)
Promotional, Email, Billboard, TV
c)
Print, Broadcast, Online, Specialty
d)
Direct Mail, Magazines, Newspapers, Directory
2.
2. What are the 2 main types of advertising?
a)
Outdoor, Transit
b)
Promotional, Institutional
c)
Radio, Online
d)
Television, Promotional
3.
3. What is advertising?
a)
Any paid form of non-personal promotion of ideas, goods, services, etc.
b)
Gain and hold customer's attention quickly.
c)
The agencies, means, or instruments used to convey advertising messages to the public.
d)
Used by local firms at their place of business or other local in the community.
4.
4. What is the purpose of advertising?
a)
Make people come to the store and look.
b)
Increase sales.
c)
Gain and hold customer's attention quickly.
d)
Create a favorable image for the company.
5.
5. What are the advantages of Transit Advertising?
a)
Less mass appeal.
b)
Highly visible.
c)
Subject to vandalism.
d)
Reaches a wide and captive audience.
6.
6. What are examples of broadcast media?
a)
Email, Direct Mail
b)
Radio, Television
c)
Print, Broadcast
d)
Online, Speciality
7.
7. What is Media Plannning?
a)
The process of selecting the advertising media and deciding the time or space in which ads should appear.
b)
Relatively inexpensive media featuring company logo.
c)
Oldest and most effective type of advertising .
d)
Method used to gain and hold a customers attention quickly while presenting the message.
8.
8._________ % of US adults read daily.
a)
100%
b)
25%
c)
55%
d)
85%
9.
9. True or False: Specialty media is relatively inexpensive.
a)
True
b)
False
10.
10. True or False: Targeted Advertising reaches a large number of people.
a)
True
b)
False
11.
11. Different than other forms of promotion.
a)
Specialty
b)
Print
c)
Media
d)
Advertising
12.
12. Difficult to reach a specific audience.
a)
Online Advertising
b)
Outdoor Advertising
c)
Radio Advertising
d)
Media Planning
13.
13. Oldest and most effective type of advertising.
a)
Print Media
b)
Specialty Media
c)
Outdoor Advertising
d)
Transit Advertising
14.
14. Placed near highly traveled roads and freeways where there is high visibility.
a)
Broadcast Media
b)
Television Advertising
c)
Online Advertising
d)
Outdoor Advertising
15.
15. True or False: Radio Advertising is presented in 10, 20, 30, or 60.
a)
True
b)
False
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