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Worksheetspersuasive / ad techniques
Total questions: 20
Worksheet time: 10mins
Name
Class
Date
1.
Define persuasive.
a)
The act of selling
b)
The act of changing someone's thoughts or behavior through arguing and reasoning.
c)
A Claim
d)
The author's viewpoint
2.
In a persuasive text, what is the author's "claim?"
a)
His or her position on the problem or issue
b)
His or her proof
c)
Winning the argument
d)
The evidence will show if he or she is right or wrong.
3.
What is "support" in an argument?
a)
The main lesson or moral
b)
Giving human qualities to something non human
c)
It "holds it up."
d)
The evidence or facts that prove the argument
4.
Persuasive texts are mostly opinion.
a)
True
b)
False
5.
An author's attitude toward the subject is his or her...
a)
point of view
b)
theme
c)
viewpoint
d)
purpose
6.
This type of ad taps into a person's desire to be part of a group.
a)
cult
b)
bandwagon
c)
emotional
d)
loaded language
7.
Which is a synonym for persuasion?
a)
claim
b)
support
c)
selling
d)
convincing
8.
A testimonial ad uses the endorsement of...
a)
a celebrity
b)
a celebrity, expert, or satisfied customer
c)
emotional
d)
a person who holds an oppsing viewpoint
9.
Which of the following is NOT an emotional appeal?
a)
fear
b)
hurt animals that need adoption
c)
vanity
d)
a logical appeal
10.
Loaded language...
a)
relies on words with strong positive or negative associations
b)
relies on words with negative associations only
c)
relies on words with positive associations only
d)
is uncommon in advertising
11.
Which of the following is NOT faulty reasoning?
a)
wrong thinking
b)
a conclusion that is not backed up by the data
c)
bad decision making
d)
a reasonable conclusion based on evidence
12.
Which relies on facts and evidence?
a)
logical appeal
b)
emotional appeal
c)
vanity
d)
fear
13.
which relies on feelings?
a)
logical appeal
b)
emotional appeal
c)
data
d)
a claim
14.
What is an argument?
a)
a technique that links a product with something positive
b)
when feelings rather than facts are used to persuade
c)
a conclusion made too quickly
d)
a carefully stated claim supported by reasons and evidence
15.
This morning I dropped the toothpaste, then I burned my toast. I therefore conclude that dropping the toothpaste is bad luck.
This is an example of...
This is an example of...
a)
faulty reasoning
b)
false cause reasoning
c)
illogical reasoning
d)
all answers are correct
16.
To emphasize means to...
a)
highlight or make noticable
b)
support
c)
persuade
d)
offer an idea for consideration
17.
To suggest is to...
a)
highlight or make noticable
b)
support
c)
persuade
d)
offer an idea for consideration
18.
To convey is to...
a)
emphasize or highlight
b)
suggest an idea
c)
communicate or make known
d)
persudae
19.
Lucy Torres - Gomez (TV host / mom) is not afraid of aging because she takes product XXXXX.
Her endorsement of the product is what type of ad?
Her endorsement of the product is what type of ad?
a)
bandwagon
b)
testimonial
c)
emotional
d)
fear
20.
This visual represents...
a)
a bandwagon ad
b)
faulty reasoning ad
c)
a claim
d)
an emotional and testimonial appeal
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