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Chapter 6 Review New Dave Ramsey

Total questions: 12

Worksheet time: 6mins

Name
Class
Date
1.
Which of the following is not a need?
a)
housing
b)
eating out
c)
utilities
d)
food
2.
The purpose of advertising is to 
a)
tease the consumer
b)
inform the consumer
c)
persuade the consumer
d)
 all of the above
3.
Identify which method companies are using to compete for your money "90 days same as cash"
a)
personal selling
b)
financing
c)
media
d)
product positioning
4.
Identify which method companies are using to compete for your money: TV commercials
a)
personal selling
b)
financing
c)
media
d)
product positioning
5.
Identify which method companies are using to compete for your money: reputation for holding value
a. personal selling
b. financing
c. media
d. product positioning
a)
personal selling
b)
financing
c)
media
d)
product positioning
6.
Which of the following is NOT a form of product positioning?
a. shelf positioning
b. packaging and color
c. financing
d. brand recognition
a)
shelf positioning
b)
packaging and color
c)
financing
d)
brand recognition
7.
Dave tells the story of a man who bought his dream car, drove it home, but then returned it the next day after some money calculations. This story is an example of:
a. brand recognition
b. "be backs" in the car business
c. buyer's remorse
d. opportunity cost
a)
brand recognition
b)
"be backs" in the car business
c)
buyer's remorse
d)
opportunity cost
8.
Zero percent financing is nothing more than a really good marketing tool.
a)
True
b)
False
9.
Teens have cited "friends" as the strongest influence over their purchase decisions.
a)
True
b)
False
10.
Inflation has no effect on your buying power.
a)
True
b)
False
11.
The amount of stuff a person has is directly related to contentment and happiness.
a)
True
b)
False
12.
A good salesperson will answer a question with a question.
a)
True
b)
False