Worksheets10 IB Business Revision
Total questions: 14
Worksheet time: 7mins
Name
Class
Date
1.
The group of people most likely to become customers and that is identified for a specific marketing program is the
a)
Target Market
b)
Group
c)
Customer Profile
d)
Market Group
2.
Which of the following best describes a target market?
a)
Close competitors of a business
b)
The people who buy a business's products
c)
Groups that do not buy a business's products
d)
The individuals at whom a business's marketing strategies are aimed
3.
A target market is...
a)
The group of customers a business seeks to attract who have specific, similar needs
b)
The group of 5 to 10 people that a business markets to on a daily basis
c)
All of the customers who shop at target
d)
A customer who has an unfulfilled desire and is financially able and willing to fill that desire
4.
Marketing researchers gather information to find out...
a)
What consumers want
b)
How much consumers are paying for a product
c)
Where products are being sold
d)
All of these choices
5.
The process of classifying people who form a given market into even smaller groups are __________________.
a)
targeting
b)
market segmentation
c)
isolating
d)
markets
6.
The process of planning, pricing, promoting, selling, and distributing ideas, goods, or services to create exchanges that satisfy customers.
a)
Marketing
b)
Market Segmentation
c)
Mass Marketing
d)
Target Market
7.
Is this a good or a service?
a)
Good
b)
Service
8.
Segmenting a market based on characterisitcs of the population is:
a)
Demographic segmentation
b)
Geographic segmentation
c)
Psychographic segmentation
9.
Segmentation of a market based on location is:
a)
Demographic segmentation
b)
Psychographic segmentation
c)
Geographic segmentation
10.
Segmenting a market based on people's lifestyle choices is:
a)
Psychographic segmentation
b)
Demographic segmentation
c)
Geographic segmentation
11.
Which form of marketing aims to change or maintain people's behaviour for the benefit of individuals and society as a whole?
a)
Social Marketing
b)
Commercial Marketing
c)
Social Media Marketing
d)
Direct Marketing
12.
Surveys are a form of
a)
Primary Market Research
b)
Secondary Market Research
13.
Academic Journals are a form of
a)
Primary Market Research
b)
Secondary Market Research
14.
Measureing a market by number of goods bought by customers is measuring by:
a)
Sales
b)
Volume
c)
Value
d)
Customers
100 %
