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FAST FOOD NATION QUIZ #1

Total questions: 12

Worksheet time: 6mins

Name
Class
Date
1.
He was a successful fast food pioneer in Orange County
a)
Harlan Sanders
b)
Carl Karcher
c)
Richard McDonalds
d)
Ray Kroc
2.
Where in the U.S. do we find the birthplace of fast food?
a)
Las Vegas
b)
New York
c)
California
d)
Kentucky
3.
What fast food giant started out as a lawyer, tire salesman and an obstetrician, before selling fast food?
a)
Carl Karcher
b)
Thomas S.
Thomas S.
Thomas S. Monaghan
c)
Ray Kroc
d)
Harland Sanders
4.
No carhops, streamlined menu, divided labor, and the elimination for the need for skilled short-order cooks are all examples of...
a)
Food Engineering
b)
Speedee Service
c)
Synergy
d)
Brand Loyalty
5.
Which of the following does NOT belong in the McDonald's corporate philosophy?
a)
Quality
b)
Service
c)
Cleanliness
d)
Virtue
6.
Which two corporate giants dropped out of high school, carried  conservative political views and were veterans of WWI? 
a)
Kroc and Disney
b)
Karcher and Disney
c)
Sanders and Disney
d)
McDonalds and Disney
7.
What did the McDonald brothers keep ordering that gave Ray Kroc insight to their lucrative business?
a)
Ovens
b)
Deep Fryers
c)
Potatoes
d)
Milk-shake Mixers
8.
What issue came to a head in 1955 that prevented McDonald food from being sold in Disneyland? 
a)
Disney did not like McDonalds hamburgers
b)
The price war over fries
c)
The number of competing vendors in the park
d)
Licensing rights for McDonalds merchandise
9.
What was unique about Disney's employees Wernher von Braun and Heinz Haber?
a)
They successfully won the right to organize the first Disneyland union 
b)
They were the first immigrant employees in Disneyland
c)
They were chief advisors and former Nazis
d)
They revolutionized the serpentine lines at Disneyland
10.
This marketing goal can begin to take form in a child as early as age two.
a)
Consumerism
b)
Brand Loyalty
c)
Color./Symbol Recognition
d)
Nagging 
11.
This is the aim and a sign of success for most children's advertising.
a)
Consumerism
b)
Brand Loyalty
c)
Color./Symbol Recognition
d)
Nagging
12.
What has brought children into fast food chains, which has brought in parents, who bring in money?
a)
Hamburgers
b)
Clowns
c)
Playlands
d)
Jingles/Catchy Songs