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WorksheetsWeek 2 - Search Engine Optimisation (SEO)
Total questions: 15
Worksheet time: 8mins
Name
Class
Date
1.
An effective Search Engine Optimisation (SEO) plan involves two key dimensions. What are they? Choose one from the following:
a)
A.On-page and off-page
b)
A.Homepage and off-site
c)
A.Off-site and directory
d)
A.Blog site and micro site
2.
You wish to understand how Google crawls and indexes your website and receive regular reports about any issues or problems. What tool will help? Choose one from the following:
a)
Google Analytics
b)
Google Webmaster Tools
c)
Google Keyword Planner
d)
Google Alerts
3.
What is the term which describes the position of a website in search results based on the number and quality of all websites that link to it, as well as some other factors? Choose one from the following:
a)
Ranking
b)
Placement
c)
Canonicalisation
d)
Prominence
4.
What is referred to when relevant search traffic has been achieved for the website, and which then leads to completion of some pre-defined objectives? Choose one from the following:
a)
Completion
b)
Achievement
c)
Conclusion
d)
Conversion
5.
Which of the following is the most commonly used tool to monitor, track and segment traffic to your website?
a)
Google Webmaster tools
b)
StatCounter
c)
Google Analytics
d)
Alexa
6.
What is the term given to the process of defining the search terms which are thought to be most appropriate to your target audience? Choose one from the following:
a)
Keyword research
b)
Keyword checking
c)
Keyword evaluation
d)
Keyword analysis
7.
Google AdWords has a special tool that helps gauge likely traffic volumes for keywords. What is it called? Choose one from the following:
a)
Contextual Targeting tool
b)
Ad Preview tool
c)
Keyword Planner tool
d)
Placement tool
8.
There are two key aspects to any Search Engine Marketing (SEM) strategy; Choose the correct two from the list below:
a)
SEO & Analytics
b)
PPC & Analytics
c)
Strategy & SEO
d)
SEO & PPC
9.
You have heard about meta tags and you understand there is a special tag which makes text appear prominently in the browser bar or tab. What is this called? Choose one from the following:
a)
Title tag
b)
Refresh tag
c)
Keyword tag
d)
Description tag
10.
You have been asked to setup event tracking in Google Analytics in order to monitor the effectiveness of your latest promotional ad campaign. What is the reason for this? Choose one from the following:
a)
Because there are no channel groupings.
b)
Because user conversion actions do not lead to a follow-on page.
c)
Because there are no goals setup.
d)
Because there is no annotation currently setup in your account in Google Analytics.
11.
What is the name given to a page that a customer arrives on after clicking your ad? Choose one from the following:
a)
Start page
b)
Landing page
c)
Arrival page
d)
Conversion page
12.
There is an online tool which provides cost, click and position reckoning for your ads, based on the keywords you use. What is it called? Choose one from the following:
a)
Google Adwords Keyword Planner
b)
Google Alerts Tool
c)
Social Mention Tool
d)
Google Trends Timeline Tool
13.
You would like to know what happens after a customer clicks on your ad, whether they made a purchase, signed up for your newsletter or requested more information. What AdWords feature will help you do this? Choose one from the following:
a)
Call tracking
b)
Customer tracking
c)
Code tracking
d)
Conversion tracking
14.
_____ is the term used to describe the process of collecting, measuring and analyzing website data? Fill in the blank by choosing one from the following:
a)
Web Analytics
b)
Web Dynamics
c)
Research Analytics
d)
Metrication Analysis
15.
______ is the process of refining your website using both on and off-page elements so that it will be indexed and ranked successfully by the major search engines. Choose one from the list:
a)
PPC
b)
Analytics
c)
SEO
d)
Strategy
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