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WorksheetsMarketing 3.01-3.04
Total questions: 15
Worksheet time: 8mins
Name
Class
Date
1.
Which is one way businesses use computer technology to obtain information to improve their product or service mix?
a)
by mailing questionnaires to customers
b)
by tracking visitors to their websites
c)
by compiling detailed databases
d)
by preparing interactive software programs
2.
Why would a business use a broad product mix?
a)
to assure that the product lines are related
b)
to decrease legal liabilities
c)
to relate the products to the target market
d)
to promote one stop shopping
3.
Why is the quality level of a product an important product or service management decision?
a)
It identifies a product's brand
b)
it protects the consumers
c)
It reflects the image of the business
d)
it refers to the way the product works
4.
Brand or trade names are used primarily to identify which component?
a)
The market
b)
The standard
c)
The product
d)
The trend
5.
A company that makes ink pens claims no other pen on the market uses a type of ink that changes color when exposed to light. The company is positioning its product according to which strategy?
a)
Price and quality
b)
features and benefits
c)
relation to other products in a line
d)
unique characteristics
6.
Why does a company need to know the life-cycle stages of its products
a)
to prevent imitators from entering the market
b)
to adapt its marketing strategies
c)
to predict the length of the life cycle
d)
to find new uses for the product
7.
The direction in which a market or industry is moving is called a:
a)
trend
b)
movement
c)
cycle
d)
brainstorm
8.
Profits have declined by 25 percent from one year ago
a)
This is a symptom of the problem
b)
This is the problem
9.
Our competitor has doubled production.
a)
This is a symptom of the problem
b)
This is the problem
10.
In which stage of brand loyalty do people become aware of the brand?
a)
insistence
b)
satisfaction
c)
recognition
d)
preference
11.
Why do companies use brands for their products?
a)
to differentiate their products
b)
to charge higher prices
c)
to encourage materialism
d)
to demonstrate creativity
12.
Which activity is addressed in the product-or service management function?
a)
setting discounts to clear products from inventory
b)
determining where products will be offered for sale
c)
focusing promotional activities on a new product's release
d)
eliminating products that are slow sellers
13.
Which is an unethical situation in product or service management?
a)
Vincent electronics discontinues production of a slow-moving solar calculator
b)
The Simpson Co embellishes the information that it places on its product labels
c)
Donna's Dress boutique obtains deep discounts from a new clothing designer
d)
Travis Manufacturing uses recycled materials for its product packaging
14.
What is a technologically advanced method that allows businesses to produce products that are specialized for a few customers?
a)
intermittent conversion
b)
automatic production
c)
computerized robotics
d)
mass customization
15.
Which is a way that a business can extend the life cycle of an established product?
a)
By promoting the product to current users
b)
By replacing the product
c)
By finding new uses for the product
d)
By attracting consumers who are innovators
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