WorksheetsMARKETING Exam - MA
Total questions: 15
Worksheet time: 8mins
Name
Class
Date
1.
MARKETING is mainly about
a)
selling products
b)
selling brands
c)
satisfying human needs
d)
promoting products
2.
The GOAL of marketing is
a)
to earn profit as much as possible
b)
to attract new customers and to keep
current customers
current customers
c)
to create new needs
d)
to create brands
3.
What does the CONSUMER-ORIENTED marketing mean?
a)
the company views and organizes its
marketing activities from the consumer's point of view
marketing activities from the consumer's point of view
b)
marketing is oriented only to existing customers
c)
marketing is oriented only to new customers
d)
products are directly sold to customers
4.
Marketing has usually some IMPACT on individual consumer welfare
a)
yes
b)
no
5.
STRATEGIC PLANNING sets the stage for the...
a)
strategy
b)
internal communication
c)
agenda
d)
marketing plan
6.
MARKETING PLANNING involves deciding marketing strategies that will help the company attain its ...
a)
annual plan
b)
customer satisfaction
c)
overall strategic objectives
d)
risk management plan
7.
Boston Consulting Group (BCG) MATRIX is about
a)
classification of marketing tools
b)
classification of marketing channels
c)
classification of services
d)
classification of products
8.
Marketing focuses at consumer needs and
a)
wishes
b)
the company's ability to satisfy them
c)
the ways they themselves can satisfy them
d)
satisfaction
9.
Marketing HELPS the COMPANY to
a)
sell more
b)
sell with higher price
c)
develop, grow and improve the quality of services
d)
to accomplish the overall
strategic objectives
strategic objectives
10.
MARKETING MIX CONSISTS OF 4Ps -
a)
product, people, place and promotion
b)
product, price, place and promotion
c)
product, price, place and premium
d)
product, price, place and people
11.
Marketing ENVIRONMENT consists of the actors and forces outside marketing that affect...
a)
marketing management's ability to develop and maintain
successful transactions with its competitors
successful transactions with its competitors
b)
marketing management's ability to develop and maintain
successful transactions with its colleagues
successful transactions with its colleagues
c)
the brand development
d)
marketing management's ability to develop and maintain
successful transactions with its target customers
successful transactions with its target customers
12.
Managers should continually ........ their international marketing programmes
a)
evaluate
b)
criticize
c)
promote
d)
rewrite
13.
The central QUESTION for marketers is "how do their clients respond to ....?"
a)
higher prices
b)
different marketing channels
c)
various
marketing stimuli that the company might use
marketing stimuli that the company might use
d)
competitors pricing and promotion strategy
14.
Business buyers make DECISIONS based on...
a)
highest quality
b)
lowest price
c)
rationality
d)
emotions
15.
The BUSINESS MARKETER needs to understand
a)
the primary environmental, interpersonal and individual
influences on the buying process
influences on the buying process
b)
the importance of lobby work
c)
the importance of international relations
d)
the importance of customer satisfaction
100 %
