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WorksheetsADV 101 part 1
Total questions: 14
Worksheet time: 26mins
Magazines, Radio, Direct mail, TV, Online streaming, E-mail, social media, Billboards, and Mobile devices are all types of
Apps
Online memberships
Commercials
Advertising Mediums
The goal of advertising is to...
interrupt scheduled programming
persuade people to purchase a product or service
entertain people and make them forget about their problems.
give people time to go to the bathroom
shows...
a short, attention grabbing, or memorable phrase used in advertising.
BRAND
SLOGAN
PLOY
DEMOGRAPHIC
A particular section of the population based on factual criteria is called a...
Demographic
Psycographic
Hologram
Market Research
Making an advertisement specifically for a certain group of people (or segment) is called...
branding
targeting
swagging
pyramid mapping
Maslow's Hierarchy of Needs shows...
The stages of human growth based on needs
The process a customer goes through before buying a product
Where customers go for good products
The food pyramid in different way
We use demographics and psychographics of potential customers to separate them into...
sections
segments
moods
locations
Which order is correct?
Values lead to benefits, which lead to features
Features directly connect to customer values, which lead to benefits
Values lead to features, which lead to benefits
Features lead to benefits, which connect to customer values
We can usually determine the message in an advertisement by connecting the tagline with the ....
brand
images and sounds
magazine
target
A billboard is considered...
an outdoor advertisement
a surfboard
product placement
social media advertising
