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WorksheetsUnit 4 Test Review
Total questions: 12
Worksheet time: 6mins
Name
Class
Date
1.
Which does NOT describe of the four promotional steps for getting customers?
a)
Attention
b)
Action
c)
Demand
d)
Interest
2.
Which of the following is true about marketing goals?
a)
they should be measured
b)
they are action-oriented
c)
they should agree with the business plan's objectives
d)
all of the above
3.
A contest that creates excitement about a product is a form of
a)
outdoor advertising
b)
product placement
c)
publicity
d)
all of the above
4.
Which of the following is NOT a characteristic of a successful salesperson?
a)
is a good listener; connects features and benefits to needs
b)
is persistent; makes sales by being untruthful
c)
is a good listener; listens and asks questions
d)
is persistent; can overcome objectives
5.
The sales forecasting technique in which you predict selling as much as you can produce is called:
a)
order projecting
b)
full capacity
c)
market share
d)
target selling
6.
Which of the following is not one of the “Five P’s of marketing strategy?
a)
Place
b)
Percentage
c)
People
d)
Product
7.
Which of the following is not one of the six key elements in a promotional mix?
a)
personal selling
b)
networking
c)
publicity
d)
advertising
8.
Visual merchandising refers to:
a)
how products are displayed in a store
b)
products shown in an infomercial
c)
how products are displayed in internet advertising
d)
giveaways with the company's name
9.
Which of the following is not a form of media advertising?
a)
press release
b)
web banner
c)
outdoor billboard
d)
catalog
10.
Which of the following is something to consider while preparing sales forecasts?
a)
reviewing past sales
b)
analyzing current conditions
c)
estimating future sales for a specific time period
d)
all of the above
11.
Choose the least expensive way of using publicity to promote a business
a)
pay for advertisements on television
b)
hire a sales team to call people and tell them about it
c)
distribute flyers all over the city
d)
donate repaired bicycles with the name of the business on it
12.
Which promotional strategy would work best to get customers to come back?
a)
pay for advertisements in magazines
b)
offer a discount rate for customers who come in a 2nd time
c)
creates a Facebook group
d)
offer discounts for referrals
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