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WorksheetsMarketing 1.04
Total questions: 22
Worksheet time: 22mins
Manny has a new idea for a new cleanser that would decrease the time in cleaning tiled floors. He thinks this product would be better than any cleanser currently on the market. Which of the four Ps should these investors consider first?
Product
Price
Promotion
Place
Select the best phrase that describes how research was conducted by students before the inception of the Internet.
Students used a search engine to find resources for their papers
Students asked their peers for information they could use in their papers
Students visited libraries to use reference material and periodicals for their papers
Teachers printed out all information for students to use for their papers
A request for information is also called a/an:
answer
study guide
web crawler
query
Validity of a search result is:
the degree to which the results are accurate
the degree to which the results disprove your theory
the degree to which the results are reproducible.
the degree to which the results are inaccurate.
Primary research is:
collected for the first time by the researcher
obtained from an Internet search
obtained from a government source
collected by visiting a library.
Secondary research is:
collected for the first time by the researcher
obtained from research previously conducted
obtained from interviewing someone
collected by administering a survey.
During what year/years did the World Wide Web begin?
1989 - 1999
1930 - 1950
1910 - 1929
2000 - 2010
If a company purchases survey results, this is called:
Primary research
observational research
secondary research
ethnographic research
What is the difference between the Internet and the World Wide Web?
The World Wide Web is the same as the Internet.
The World Wide Web contains images and text.
The World Wide Web only contains text
The Internet came after the World Wide Web.
Which is the overall reason that marketing strategies are designed and implemented?
Improving management techniques
Achieving planned goals
Changing the image of the business
Increasing business profits immediately
A Web crawler is:
an insect that eats the wires on your computer
an Internet bot that browses the Web to find and file information.
a researcher who creates surveys online
a virus on your computer.
What was the name of the first search engine?
Archie
Veronica
Jude
What company launched its instant messenger chat service with the greeting, “You’ve got mail”?
Microsoft
Apple
AOL
Bing
The reliability of a search result is:
the degree to which the results are accurate
the degree to which the results disprove your theory
the degree to which the results are consistent
the degree to which the results are inaccurate.
Which market segment represents customers who prefer a variety of reasonably priced recreational activities?
Geographics
Psychographic
Behavioral
Occupational
When conducting research, a student should:
only use one search engine
use multiple search engines.C never use a search engine.
never use a search engine
use only the search engine that they are most familiar with.
What is one advantage of observational research?
Observational research is expensive to conduct.
Observational research is time consuming.
The researcher can read body language
There might be uncontrollable variables.
A business determines that it can increase its market share 12 percent by promoting its goods and services to Hispanic females who are 18–34 years old. How is the business segmenting the market?
By geographics
By psychographics
By demographics
By behavior
Conducting a survey to gather information is:
secondary research
observational research.
ethnographic research
primary research.
Dennis has a great idea for a new type of tennis ball that, if produced, would be better than any ball currently on the market. He pitches his idea to a few investors. Which of the four Ps should these investors consider first?
product
price
promotion
place
To promote its summer menu, Danielle’s Diner plans to e-mail a $5.00-off coupon to its regular customers next Tuesday. The coupon will be valid from June 1 through June 15. What does use of the coupon represent?
Tactic
Strategy
Goal
Trend
Highway 1 Restaurant allows customers the opportunity to enter drawings in order to win a birthday cake. Customers register by providing their contact information on a card. What does entering the drawings represent?
Tactic
Strategy
Goal
Trend
