WorksheetsCTAs in advertising
Total questions: 10
Worksheet time: 5mins
which of these is a CTA
a link
a phone number
a pop up saying click here
all of the above
What is the definition of a CTA
anything that asks the person buying something to take some type of action
only phone numbers
A claim in an ad like "Buy our shoes!"
Links on websites
Which of the following would be a good CTA in a phone commercial?
Call now!
Go to verizon.com to order today
It's the best phone!
Our phone has the best signal!
Why would it be important to have a CTA in an ad?
It isn't
It's only important sometimes
So people know how to buy the product
Why do TV commercials sometimes not have CTAs?
They always do
Because people probably know where to buy the product
Because CTAs are just an extra thing you can do
What's the CTA on this website
Hello
Prime members only
Unlimited videos
Search
What's the CTA on this website?
Starting at only $3.96
Get 20% off now
View web hosting plans
Web hosting
Why would this lawyer TV ad have a phone CTA?
Because they think it's easiest for people to call
Not everyone can type
Because it's a website
You make a great ad for some jeans that everyone wants to buy. But, you don't include a CTA. What might happen?
You won't sell any jeans
You might sell some jeans, but not as many as if you put a website
You'll still sell the same number of jeans
What would be the best kind of CTA to put on a website?
Call now
Click here to buy
Sign up with your email!
Chat with a representative now!
