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Worksheets17th Hole
Total questions: 10
Worksheet time: 5mins
A course of action that obtains data or observations from a group
Marketing Plan
Group Poll
Sampling Plans
Sample Size
When a salesperson asks for the purchase
Which Close
Service Close
Standing Room Only Close
Direct Close
A strategy that either emphasizes features or image to make a brand occupy a distinct position, relative to competing brands, in the mind of the consumer
Product Positioning
Product Placement
End Caps
Kiosks
A promise that is given to a consumer that a product will meet certain standards
Warranty
Retail Promise
Guarantee
Salesperson's Word
The physical means of carrying a promotional message in words, speech or pictures
Labor
Land
Advertising Media
Promotional Tools
Promotional activities that are designed to create a favorable public image
Advertisement
Media Types
Promotion
PR
A phrase in an advertisement that grabs the consumer's attention, creates interest and encourages them to read a promotional message
Copy
Signature
Headline
Illustration
Actions that a consumer does to indicate that they are ready to purchase
Step Five
Buying Signals
Which Close
Suggestion Selling
When a salesperson first interacts with a consumer to offer assistance "How may I help you?"
Merchandise Approach
Greeting
Consumer touch point
Service Approach
A catchy phrase that identifies a product or business
Jingle
Slogan
Signature
Illustration
