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WorksheetsAB1401 Case Study: Facebook
Total questions: 12
Worksheet time: 3mins
What type of management strategy did Facebook implement for it to grow?
White space management
Blank space management
Wide space management
White board management
What are the current challenges (based on the presentation) faced by Facebook?
Restrictive legislation, intrusion of privacy, irrelevance
Hacking, misuse of data, media regulation
Intrusion of privacy, media regulation, lack of public trust
Echo chambering, intrusion of privacy, other competition
What are Facebook’s overarching strategies for its rise to prominence?
Making friends from overseas, online chatting, casual gaming
Social-casual gaming, international expansion, social networking
News feeds, advertising revenue, intuitive and aesthetic design
Hyper-targeted advertising, international expansion, casual gaming
What is the percentage of Facebook profiles that are fake?
34%
47%
60%
55%
How many status updates are there on Facebook each day?
55 million
38 million
68 million
45 million
Which are the top 3 industries with the highest average click-through rates?
Telecommunications, Politics, Food and Beverage
Telecommunications,Travel, General Retail
Telecommunications, Sports, Non-profit
Telecommunications, Publishing, General Retail
What information can be used as targeting criteria for advertisers when advertising on Facebook?
Connections
Life events
Favorite color
All of the above
What percentage of Facebook’s revenue can be attributed to advertising?
95.2372%
98.5351%
99.3231%
93.6273%
Which is NOT a key feature of Web 2.0?
Rich Internet Application
Hypertext Transfer Protocol
Social Web
Web-oriented Architecture
Which of the following statement(s) about Facebook’s business model is/are correct?
I. Facebook derives most of its revenue via the provision of web services to consumers.
II. Facebook facilitates the exchange of information between consumers and businesses.
III. Facebook sells consumers’ personal information directly for profit.
IV. Facebook is a non-profit charity organisation.
I, II, III, IV
II, III
I, II
II, III
In which year did Facebook make certain private features public without warning or gathering feedback from users?
2009
2002
2012
2008
What categories of E-Commerce does Facebook offer?
B2B
B2C
C2C
All of the above
