WorksheetsPR Contemporary Week 4
Total questions: 14
Worksheet time: 20mins
Choose three of the following options that define a Community stakeholder?
monitor and publicly evaluate the conduct of business operations
provide the authority for an organisation to function
set the general rules and regulations for activities to be carried out
are formally bound by a contract
Which two mapping models can communicators use to identify and position the influence a stakeholder has on an organisation?
socio economic model
stakeholder salience model
neo classical model
power-interest matrix
A dangerous stakeholder is identified by which two attributes?
urgent
legitimate
powerful
discretionary
Which one attribute does a dependent stakeholder have?
legitimacy
power
influence
urgency
A demanding stakeholder has which one attribute?
urgency
power
legitimacy
influence
A definitive stakeholder possesses which of the following three attributes?
professional
legitimate
powerful
urgent
Corporate identity consists of which three elements?
behaviour
communication
strategy
symbolism
Alignment of a corporations identity, image and reputation requires which three elements?
image
vision
symbols
culture
Environmental scanning of an issue uses which two analytical models?
PESTLE
DESTEP
MOOC
SWOT
After identifying an issue we can categorise stakeholders into which four categories?
low priority
antagonistic
problematic
supporter
persuader
The lifecycle of an issue is defined as one of the following
emergency, discussion, debated, dissolved
emergence, debate, codification, enforcement
urgent, discussed, communication,resolved
urgent, action, communicate, consolidate
Which three elements make up a community relations program?
Philanthropy
Sponsorship
Volunteering
Partnership
Which three communication strategies could you use for community relations?
responsive
informational
involvement
persuasive
Which one of the following is NOT a CSR approach?
charitable
transactional
strategic
promotional
