Goal

The writer aims to get the reader to accept his perspective/his side as truth.

TECHNIQUE

Relevant reasons and credible data are blended to demonstrate the writer’s argument as true.

TECHNIQUE

Opinions are blended with emotional appeals with some facts sprinkled in, all in an attempt to convince the reader that the writer is “right.”

AUDIENCE

The writer doesn’t need an intended audience. The writer is satisfied with_ simply “putting the truth out there.”

AUDIENCE

The writer needs an intended audience to determine his tactic for writing (e.g., manipulation, motivation, inspiration, frustration, etc.).

ATTITUDE

Writers want to gain another “vote” so they “go after” readers more aggressively. It is personal, passionate, and emotional.

ATTITUDE

Writers maintain a tone of fairness and reasonableness. Their attitude is respectful and tactful.

VIEWPOINTS PRESENTED

Writing always acknowledges that

opposing views exist. This demonstrates the writer as a fair minded person and gives him the opportunity to counter these perspectives with more logic,

reasoning, and proof.

VIEWPOINTS PRESENTED

has a single-minded goal— get what the writer wants. It is based on the writer’s personal conviction that his way of thinking is the only sensible one. Consequently, the writer’s viewpoint is typically the only one presented.

STARTING POINT

This writing relies on logical reasons that are all substantiated by facts, data, and evidence. The audience agrees with the writer because of the strong logical appeals.

STARTING POINT

This writing relies almost solely on opinions and feelings. The writer uses his own passion and/or plays off reader’s emotion to get what he wants. The audience agrees with the writer because of strong emotional appeals.

BONUS

I wrote an article telling you that you need to buy a fidget spinner or else you will never be able to concentrate in class again. I will only tell you the importance of getting one and how it will make your school life better.

Will my article be persuasive or argumentative?