WorksheetsBusiness English Intermediate - Brands
Total questions: 8
Worksheet time: 4mins
"I've been a fan of Apple since the first Mac" is an example of...
brand loyalty
brand name
market leader
none of the above
"It evokes coolness and youth" is an example of...
brand image
product placement
market research
none of the above
Disney's dominant position in movies, games, theme parks, retail, etc. makes it a clear example of...
brand stretching
brand awareness
product endorsement
none of the above
Product _________ is the introduction of a new product into the market.
launch
range
lifecycle
none of the above
is an example of...
brand name
product endorsement
market leader
none of the above
is an example of
product endorsement
product placement
market research
none of the above
This pie chart shows that with a ______ of 27%, HP is the ______
market share - market leader
market challenger - market leader
market segment - market challenger
none of the above
This is an example of...
market group
market segment
target market
none of the above
