Free Printable Sem 2 Unit 3

1.

One reason it is important for sports or event marketers to be able to accurately explain ticketing and seating arrangements is to help customers with which action?

a)

Obtain the type of seats they want at the price they want to pay

b)

Select seats that are located near concession stands

c)

Purchase discount tickets from a permanent box office

d)

Identify the type of sports or events that is the most appropriate

2.

Which stadium seating arrangements are usually the least expensive tickets that fans can purchase?

a)

General admission

b)

Reserved

c)

Luxury boxes

d)

Festival

3.

What type of ticket or seating

arrangement do sport venues sell to accommodate spectators who are price

conscious and are willing to occupy any available seats on a first-come, first-served basis?

a)

Reserved

b)

General admission

c)

Box

d)

Aisle

4.

The cable network that televises

college basketball games throughout the country is performing which activity

of the sports product?

a)

Distributing

b)

Franchising

c)

Publicizing

d)

Sponsoring

5.

Expanded bandwidth is changing the

face of in-home entertainment by performing which activity?

a)

Eliminating the need for cable hookups

b)

Allowing for delivery of the

Internet through television sets

c)

Improving fiber-optic cable and electrical

lines

d)

Creating high-definition television

6.

Rhonda is making a presentation to

the chamber of commerce of a large city in anticipation of building a sports

complex. What is the primary element of distribution that she should discuss

with them?

a)

Amenities

b)

Revenues

c)

Parking spaces

d)

Facilities

7.

Which is a decision about place

that must be made in sports and entertainment marketing?

a)

“Should direct mail be sent to the

ticket holders of last season?”

b)

“Will local or national media be

used?”

c)

“How will fans obtain the schedule

of events?”

d)

“Where will ticket outlets be

found?”

8.

Why do sportswear stores calculate

break even in units?

a)

To identify which products they

should purchase for resale

b)

To find out how much profit they

will earn after they break even

c)

To identify which costs are

variable and which are fixed

d)

To determine how many products they

must sell to break even

9.

If the selling price of a product

is $430 per unit, and the number of units required to reach the breakeven

point is 2,100, what is the total dollar sales the business needs to break

even?

a)

$850,000

b)

$890,000

c)

$903,000

d)

$985,000

10.

Why would an event marketer promote

an upcoming celebrity golf tournament at an exclusive course as an

once-in-a-lifetime event?

a)

To have expensive media coverage

b)

To obtain more industry support

c)

To increase advertising costs

d)

To generate higher ticket prices

11.

An increase in

ticket prices is most accepted by fans if a sport has which demand for

tickets?

a)

Inelastic

b)

Low

c)

Elastic

d)

Unitary

12.

If a goal is to avoid storing or

discarding merchandise, what pricing strategy should be selected?

a)

Competitive

b)

Close out

c)

Cost plus markup

d)

Versioning

13.

The variable cost for a product is

$3, and the total fixed costs are $288,000. The company sells the products

for $6 each. How many products will the company have to sell to break even?

a)

96,000

b)

48,000

c)

32,000

d)

4,800

14.

Determine the breakeven point in

units using the total fixed cost, $4,000; variable cost per unit, $20; and

selling price per unit, $100.

a)

50 units

b)

80 units

c)

100 units

d)

500 units

15.

When a hockey team set its ticket

prices so it can achieve its goal of increasing its fan base by five percent,

the hockey team established a price objective in conjunction with which type

of activity?

a)

Licensing

b)

Cost

c)

Sales

d)

Contingency

16.

A soccer camp provided five leaders

at $8 per hour for eight hours a day for five days. If benefits are 20% of

the wages and supplies total $650, calculate the cost per person if 40

players attend.

a)

$64.25

b)

$56.25

c)

$48.00

d)

$32.25

17.

What do sales beyond the break even

point provide to a business?

a)

Initial markup

b)

Variable-cost margin

c)

Dividends

d)

Profit

18.

When setting ticket prices for

professional baseball games, the organization considers the performance of

the team. Which factor is considered?

a)

Situational

b)

Ethical

c)

Operational

d)

Developmental

19.

Which is the least important

factor when selecting a pricing strategy?

a)

Promotional strategy

b)

Competitor price

c)

Cost of merchandise

d)

Location of store

20.

A college athletic department set

the football ticket prices so that the organization can earn income of $12

per ticket after covering expenses. This is an example of a price objective

based on which component?

a)

Demand

b)

Competition

c)

Profitability

d)

Volume

21.

A professional football team that

increased ticket prices for next season because the team is on a winning

streak selected a pricing strategy based on which situation?

a)

Previous winning potential

b)

Number of games played

c)

What the market will bear

d)

Location of the target market

22.

A sporting event setting ticket

prices based on the ability of potential customers to pay is an example of

what pricing strategy?

a)

Promotion

b)

Objective

c)

Restriction

d)

Motive

23.

A business purchased a line of

items for resale that cost $9.32 each. Expenses total $1.65 per item. What is

the breakeven price per item?

a)

$11.92

b)

$11.71

c)

$11.26

d)

$10.97

24.

Which is a characteristic of

product bundling in the sports or event industry?

a)

Lower prices

b)

Higher quality

c)

Higher prices

d)

Lower quality

25.

A successful preseason booking

strategy often involves targeting which group?

a)

Occasional attendees

b)

Current ticket holders

c)

Walk-up spectators

d)

Community organizations

26.

One reason sports or event

marketers often bundle extra amenities with tickets is to perform which

action?

a)

Manage distribution

b)

increase revenue

c)

Improve coverage

d)

Control publicity

27.

When developing

a preseason booking strategy, the most

important factors for a sports or

event organization to consider are its timing, target markets, and which

other one?

a)

Security issues

b)

Geographic origin

c)

Inventory needs

d)

Selling methods

28.

When forecasting ticket sales for a

professional basketball team, sporting event organizers should consider which

factor?

a)

The television network broadcast rights

b)

The size of the opponent’s stadium

c)

The team’s performance record

d)

The availability of the press-box

space

29.

Which is an incentive that sports

organizations often use to sell tickets to large groups?

a)

Advertising

b)

Discounts

c)

Publicity

d)

Merchandising

Sem 2 Unit 3

Total questions: 29

Worksheet time: 15mins

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