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WorksheetsProduct Planning
Total questions: 11
Worksheet time: 6mins
Kraft Foods sells Cool Whip, Capri Sun, and Macaroni and Cheese, this is an example of...
Retail Mix
Product Mix
Product Planning
Retail Planning
The words "Fruit Loops" , this is an example of...
Trade Name
Brand Mark
Brand Name
Trade Character
Hershey's is an example of a ....
Trade name
Trade Character
Trademark
Providing Information, Ensuring Safe Use, Protecting the Product - these are examples
SWOT Analysis Components
Functions of Packaging
Steps in New Product Development
What is this image an example of as it relates to our Product Planning unit?
A bar chart
Product Sales Chart
Product Life Cycle
Product Profitability Cycle
What is the 3rd step in "Steps in New Product Development"
Screen Ideas
Introduce the Product
Generating Ideas
Develop a Business Proposal
Which of the following is NOT part of Product Planning?
Deciding what Pricing Strategy to use
Labeling, branding
Adding/deleting products
Packaging decisions – format, size, recyclable?
The stages of a product life cycle are
Introduction, selling a lot, maturation, and decline
Information, selling, maturation, failing
Getting known, growth, maturation, and failing
Introduction, growth, maturity, and decline
Which Function of Packaging focuses on making a product stand out, design of the package, and and making a package visually appealing?
Promoting/Sell the Product
Meeting Customer Needs
Ensuring Safe Use
Providing Information
Which of the following is NOT a Product Mix Strategy?
Developing a New Product
Deleting a Product or Product Line
Developing Existing Products
Conducting Marketing Research
Mark ALL of the following that would be reasons to delete a product from a company's product mix.
Product has lost its appeal to customers
There is a new competitor on the market for a similar product
Lack of profit when selling this product
Product is obsolete/out of date
