repetition of consonant sounds.

giving human qualities to an inanimate object...

combining differing ideas in the same sentence; also opposites...

restating words and phrases for emphasis...

language that includes your listeners and conveys your respect to them...

using elements in sentences that are grammatically similar or identical in structure, sound, meaning, or meter...

presenting specific details in order of increasing importance...

a figure of speech that makes a reference to a place, person, or event...

use of words that sound like the thing they stand for...

"Sorry, Charlie. StarKist wants tuna that tastes good, not tuna with good taste."

"Let a man acknowledge his obligations to himself, his family, his country, and his God."

"Suffer not yourselves to be betrayed with a kiss."

"Fair is foul, and foul is fair."

"Some men see things as they are and say why. I dream things that never were and say why not."

"Fair is foul, and foul is fair."

"I listen vainly, but with thirsty ear."

Watch out for him, ladies...he's a Romeo!

"Let us go forth to lead the land we love."

Trying to convince your audience to buy a medical product by showing a man or women wearing a white coat and a stethoscope is an example of...