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LTTA Olympics 4/3-4/4

Total questions: 10

Worksheet time: 5mins

Name
Class
Date
1.
Which business is the following slogan for:
"Have it Your Way"
a)
Subway
b)
Burger King
c)
Chick fil A
d)
McDonald's
2.

When an ad uses the appeal to be a part of a group

a)

Self Esteem

b)

Curiosity

c)

Band Wagon

d)

Puffery

3.
Appeals to regular people and their values such as health, family and patriotism
a)
Testimonial
b)
Immitation
c)
Plain Folk
d)
Mobile Advertising
4.
"Live in Your World. Play in Ours"
a)
Xbox
b)
Playstation
c)
Nintendo
d)
Apple
5.
 For example, a famous actor might urge consumers to buy a certain car. What advertising technique is being used in this example?
a)
Bandwagon 
b)
Transfer
c)
Testimonial 
d)
Facts and Figures
6.

Fill in the blanks: The purpose of an ad is to ___________ the ____________ to buy a product.

a)

persuade; market

b)

persuade; consumer

c)

deconstruct; conform

d)

consumer; convince

7.

Which persuasive technique is used in this ad?

a)

explicit claims

b)

testimonials

c)

fear

d)

beautiful people

8.

Which persuasive technique does this ad use?

a)

Plain folks

b)

Warm & fuzzy

c)

Humor

d)

Bandwagon

9.

What word could replace endured in the following sentence from the article: They showed advertisements with more sad faces than smiling ones. X-rays of women who had endured foot binding and worn corsets showed damages caused by the extreme desire for beauty throughout history.

a)

enjoyed

b)

suffered

c)

felt

d)

utilized

10.

The people for which the ad is intended is the _____

a)

target audience

b)

popular vote

c)

product base