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WorksheetsAdvertising
Total questions: 10
Worksheet time: 5mins
Characteristics of a typical consumer"
consumer behaviour
consumer profile
consumer goods
Types of Advertising & Communication on Digital Media.
Face 2 face & catalogs
Web site, email & blogs, Social Networks
Ads, Pop ups, email.
Owned , Paid, Earned
Strategies from Digital Marketing
Marketing Research & Big data
Mobile Marketing , email marketing, SEO, Content Marketing
SEO, email marketing , Social Networks
All of the above
CPM
Cost per 10000 Impressions
Cost per Millions
Cost per Mille
Cost per 1000 Impressions
Meaning of "CTR"
Cost To Rate
Click To Rate
Click To ROI
CVR
Cost Vs Rate
Cost Video Ratio
Conversion Ratio
Contingent Value Rights
Share of Voice
How many people share your comments.
Measures how much of your content and the conversation with target consumers your brand owns, versus your competitors.
Number of post in a day published by a Company.
Meaning of Social Reach
Total # of followers across all social platforms
Total # of post across all social platforms
Total # of posts across all social platforms over # of followers
SOV Formula
# of followers who share your posts.
# total of posts of your brand / # of followers
# conversations mentioning your brand / total # of industry conversations
Influencer engagement formula
# of people who retweet the brand content / # of tweets by the brand
# influencers aware of brand / total # of industry influencers.
amount of money that the brand pay to # of influencers
