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Advertising

Total questions: 10

Worksheet time: 5mins

Name
Class
Date
1.

Characteristics of a typical consumer"

a)

consumer behaviour

b)

consumer profile

c)

consumer goods

2.

Types of Advertising & Communication on Digital Media.

a)

Face 2 face & catalogs

b)

Web site, email & blogs, Social Networks

c)

Ads, Pop ups, email.

d)

Owned , Paid, Earned

3.

Strategies from Digital Marketing

a)

Marketing Research & Big data

b)

Mobile Marketing , email marketing, SEO, Content Marketing

c)

SEO, email marketing , Social Networks

d)

All of the above

4.

CPM

a)

Cost per 10000 Impressions

b)

Cost per Millions

c)

Cost per Mille

d)

Cost per 1000 Impressions

5.

Meaning of "CTR"

a)

Cost To Rate

b)

Click To Rate

c)

Click To ROI

6.

CVR

a)

Cost Vs Rate

b)

Cost Video Ratio

c)

Conversion Ratio

d)

Contingent Value Rights

7.

Share of Voice

a)

How many people share your comments.

b)

Measures how much of your content and the conversation with target consumers your brand owns, versus your competitors.

c)

Number of post in a day published by a Company.

8.

Meaning of Social Reach

a)

Total # of followers across all social platforms

b)

Total # of post across all social platforms

c)

Total # of posts across all social platforms over # of followers

9.

SOV Formula

a)

# of followers who share your posts.

b)

# total of posts of your brand / # of followers

c)

# conversations mentioning your brand / total # of industry conversations

10.

Influencer engagement formula

a)

# of people who retweet the brand content / # of tweets by the brand

b)

# influencers aware of brand / total # of industry influencers.

c)

amount of money that the brand pay to # of influencers