NEW
Font size
WorksheetsAdwords Fundamentals??? Basic lang yan! T_T
Total questions: 20
Worksheet time: 17mins
Joseph's campaign consistently meets its average daily budget. What should he do to maximize his budget throughout the entire day?
Change the ad delivery method from "Accelerated" to "Standard"
Segment his campaign performance by time of day
Change the ad delivery method from "Standard" to "Accelerated"
Increase his daily budget
If your client gets more conversions from ads that appear to people in Manila, what actions should you take to try and increase the number of conversions for this client?
Use a location bid adjustment to increase bids for customers in Manila
Create a separate ad group to target ads and bids for Manila
Use the user location view to understand if people who click your ads are located in Manila
Refine where your ads show by adding the keyword "Manila"
Raymart wants to promote his auto repair company’s emergency service by reaching people when they’re searching for help. Which campaign type is a good fit?
“Search Network with Display Opt-in”
"Search Network”
“Shopping”
“Display Network”
You've found that the data for your client shows that more estimated total conversions are coming from mobile devices than from computers and tablets. How can you use this data to optimize your client's bidding strategy?
Use enhanced cost-per-click (ECPC) to increase bids that are likely to result in conversions from mobile devices
Use target search page location to help get your client's ads to the top of mobile search page results
Set a mobile bid adjustment to decrease bids for searches on computers and tablets
Set a mobile bid adjustment to increase bids for searches on mobile devices
You want to generate leads with your AdWords campaign by encouraging people to fill out an interest form on your website. What do you need to know to measure return on investment (ROI) for this campaign?
How much you've spent on the campaign compared to the value of leads generated
You can't calculate return on investment for campaigns that are focused on online leads
The number of clicks your ad received divided by the number of times it showed
The percentage of budget spent compared to how many forms were completed
When reviewing the Search terms report for one of your client's campaigns, you notice several terms that aren't relevant to what they're advertising. How can you use this information when refining the campaign's keywords?
Add the terms as exact match keywords
Add the terms as negative keywords
Add the terms as phrase match keywords
Add the terms as keywords
What report can help you identify opportunities to improve your keywords and ads?
Time segmentation report
Auction insights report
Paid & organic report
Search terms report
I recently launched my own music store and I want to create an ad group for musical instrument rentals. What would be the most appropriate landing page for my ad?
A page with information on music lessons and a contact form
A page with information on instrument rentals and a contact form
His homepage, with links to instrument sales, rentals, and music lessons
A page with a wide selection of instruments for sale
If you are selling autographed sports memorabilia and want to reach people interested in sports, what's one benefit of promoting your products with Ads in Mobile Apps campaign on the Display Network?
It lets people who see your ad get directions to your store on Google Maps
It allows you to show your ad on app categories that you choose
It encourages people using mobile devices to install your app
It directs people to your online store to purchase your products
You noticed that one of your ad was disapproved for editorial reasons. Why is it important for you to understand and abide by Google’s advertising policies?
AdWords policies can help web user distinguish between ads and search results
AdWords policies can keep disapproved ads and websites out of organic search results
AdWords policies can help keep ad costs low and affordable for advertisers
AdWords policies can help ensure ads are useful, varied, relevant, and safe for web users
Complete the statement:
If a campaign consistently meets its average daily budget, then ________.
Average cost-per-click (CPC) bids will be lowered
Ads in that campaign will show less often than they could
Your budget is automatically adjusted
Ads in that campaign will stop showing for the rest of the billing cycle
When creating a keyword list using broad match, why should you leave out misspellings and plural forms of keywords?
Your keyword list would be disapproved based on Google's advertising policies
AdWords only shows an ad for keywords with proper spelling and plural forms
Broad match includes the exact words and phrases a user searches for
AdWords can automatically include these variations for you
Which is a benefit of advertising online?
You can automatically collect information about potential customers.
You can reach people who are likely interested in what you're advertising.
You can increase your position in organic search results.
You can make money by just merely showing ads on your website.
When people search for your client's watch repair business, they use very specific terms like "vintage watch repairs". To show your ads for these searches, you'll want to use:
Phrase match keywords
Negative match keywords
Broad match keywords
Exact match keywords
One of the purpose of advertising on the Search Network is _________________.
to reach customers browsing websites related to your business
to reach customers while they're searching for your products or services
to choose the types of websites where you want your ads to show
to choose from a range of ad formats, like video and image ads
Nikki noticed a relatively high organic clicks/query rate for the search query “Hawaii vacations." for her site. What does this mean?
Nikki's ads often show below her organic results for the search query
People who see Nikki's site in relevant organic search results often click through to her site
Nikki's ads don't often show for the search query
Nikki's average organic position is higher than other advertisers', but her average ad position is lower than other advertisers'
Nicole and Jan sell t–shirts featuring vintage album covers. They want people searching for unusual t–shirts to find their website, but they also think people interested in music might make a purchase. What campaign type should they use?
“Search Network”
“Video”
“Search Network with Display Opt-in”
“Display Network”
Josephine is very much into sports. To support her passion, she started to manage her own local gym. She plans to run ad to drive more free trial memberships.
Which of the following should best be included in her ad text?
A promotion like "20% off fitness classes"
A call-to-action like "Visit our gym now"
A prominent headline like "TRIAL MEMBERSHIPS AVAILABLE"
A call-to-action like "Sign up for a free trial"
When reviewing your client's Search Network campaign, you notice that an ad in one of the ad groups has a lower average position. Which automated bid strategy should you use to help improve the position of these ads?
Maximize clicks
Enhance cost-per-click (CPC)
Target return on ad spend (ROAS)
Target search page location
Gian runs an online store with a large inventory of children's toys and games. Which ad format would you use for her campaign to reach people interested in purchasing children's games?
Image ads
App promotion ads
Shopping ads / Product listing ads
Sitelink extensions
