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Marketing Channels of Distribution Review

Total questions: 20

Worksheet time: 12mins

Name
Class
Date
1.

This is the Channel that goes from Producer to Consumer

a)

Direct

b)

Indirect

c)

Sales Agent

d)

None of the above

2.

This percent of marketing profits is spent on Distribution activities.

a)

29%

b)

50%

c)

72%

d)

100%

3.

This is an intermediary that does not own the goods that they are selling

a)

Retailer

b)

Wholesaler

c)

Sales Agent

d)

Consumer

4.

Which intermediary in the distribution process follows the wholesaler?

a)

Consumer

b)

Sales Representative

c)

Retailer

d)

Agent

5.

This type of transportation is cheap and is great for bulky, non-perishable items, however, it is slow.

a)

Truck

b)

Rail

c)

Ship/Water

d)

Air

6.

This type of transportation is the most expensive to distribute product.

a)

Truck

b)

Water

c)

Air

d)

Pipe

7.

How/where a product will be distributed

a)

Price

b)

Place

c)

Promotion

d)

Product

8.

A direct channel of distribution brings the product directly from the producer to the consumer. ex. farmers market.

a)

True

b)

False

9.

Top-Notch Wheels buys thousands of different brands of mountain bikes from The Great Colorado Mountain Bike Company and sells them to local bike shops. Top-Notch Wheels is an example of a(n)

a)

agent

b)

retailer

c)

producer

d)

wholesaler

10.

This type of channel is when the product changes at each level

a)

Direct

b)

Linked

c)

Reverse

d)

Nonexistent

11.

This is the most flexible on land type of transportation

a)

Ship

b)

Railroad

c)

Pipeline

d)

Truck

12.

This is the most expensive form of transporting goods.

a)

Ship

b)

Air

c)

Truck

d)

Railroad

13.

An example of a Box Store

a)

Best Buy

b)

Home Depot

c)

Walgreens

d)

Chipotle

14.

Convenience Store examples include

a)

Cumberland Farms

b)

7-11

c)

Brookside Convenience

d)

All of the above

15.

Specialty Store example?

a)

Filene's

b)

Walmart

c)

Subway

d)

Left Handed Store

16.

Department Store examples?

a)

Walmart

b)

Macy's

c)

Sears

d)

All of the above

17.

Usually found in Shopping Malls only, extra "shops" to sell consumer goods

a)

Kiosks

b)

Restaurants

c)

Hairdressers

d)

Sporting Goods stores

18.

Non Store Retailing includes?

a)

Online via a website

b)

Catalog (online or printed)

c)

There is no such thing

19.

The final intermediary in an indirect channel that sells products to consumers

a)

Sales Agents

b)

Wholesalers

c)

Producers

d)

Retailers

20.

The amount of time it takes to receive the stuff that you ordered is referred to as...

a)

Turnover time

b)

Turnaround time

c)

Turnout time

d)

None of the above