A line or large type used to tell the reader what is to follow, introducing the main point of interest of the copy.

The processing of proofreading copy and making necessary corrections and changes.

Copy, headline, art - anything to be put into a layout.

A plan or drawing which shows size and position of all elements.

Editing and marking a photograph to indicate to the printer the area to be included in the yearbook. Also the editing out of a background, foreground and sides of a photograph that remove parts that distract from the center of interest.

Explanatory material that not only identifies the who, what, when, where, why and how of a picture, but also tells something extra to amplify the message. May tell the reader what happened before or after the picture. Should tell the reader something s/he does not know from looking at the picture. Always written in present tense.

A smaller headline that supplements the primary headline by adding information or identification (usually designed in

conjunction with the primary headline). A Secondary Headline can used within the body copy to break up copy-heavy areas and is usually set in a larger point size and/or heavier weight than body copy. Also called Subhead.

A chart representing the pages in a signature or a book, used for planning book sections, page content and color placement.

A five-digit number assigned by Jostens. The number is the same from year to year. Ours job number is 10899.

A page or double-page spread that separates different sections of the book

line at beginning or end of copy giving name of person who wrote it.

The exclusive right for the creator or owner of original literary, artistic or photographic material to make, distribute and control copies of that work for a specified number of years, as guaranteed by law. Copyright registration materials are available by writing the Register of Copyright, Library of Congress, Washington, D.C.

The inner space between the two pages of a spread where the paper runs into the spine.

A page number, best located at the bottom of each page to the outside and parallel to the bottom of the page.

To unite a spread, a horizontal line is established across the spread above or below the center mark to give movement to the reader's eye. Should be broken by a photo element.

a picture that extends beyond the margin of the page, extending off the page

a central idea or concept.

Heavy sheet of paper that attaches the book to its cover. There is an endsheet in the front and back of the book.

Copy set entirely in capital letters (difficult to read in large amounts).

the complete set of all letters, numerals, ligatures and punctuation marks of a type face.

Two facing pages in a publication.

To a journalist, the words written to tell a story or describe an event; to a printer, all written materials and photos to be printed.

The main headline of a spread which first captures the attention of the readers.

When an element or elements attract immediate reader attention. Usually achieved by making a photo or visual package two-and-one-half to three-times larger than any other element on the spread; also occurs with use of color, isolation and extreme shape or cropping

To change, manage or supervise for a publication.