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WorksheetsAdvertising 1
Total questions: 10
Worksheet time: 5mins
Which one is not an advertising category?
Retail
Environmental
Government
Covert
A slogan is
short memorable phrases to identify a product
catchy image
A large billboard on side of the road
A logo should
graphically identify the company/product
distinguish the product from competitors
only an image
Just do it
Which one belongs to target audience?
gas, money, tax
mammals, amphions, stars
Children, tweens, boys, girls, teenagers
grandparents, gender, income
Colour is associated with
emotions
visual
sensing
looks good
Which colour matches: atttenion, power, passion, love,warmth
orange
yellow
red
blue
Purple is known as the colour of
power, luxury and wealth
roayalty
everyone loves it
rest and calm
Need for friendship, revenge, achieve, dominate are
important needs
Line of appeal
opinions
tools in advertising
Bandwagon, nostalgia, transfer, humour are
Stimulation techniques
Lines of appeal
brands in advertising
descriptions for ads
When an ad fills the page, and no border it is a
full page ad
a bleed
a packed ad
Position ad
