WorksheetsInternational Positioning
Total questions: 10
Worksheet time: 6mins
What is Product Position?
Refers to the product's position in terms of brand awareness.
Summarizes consumer opinions regarding the specific features of the product.
Benefits that a product enjoys due solely to its brand name.
Process of changing consumer perceptions of a brand relative to competitors.
What is a Positioning Statement?
The way customers view the product.
Benefits that a product enjoys due solely to its brand name.
One- or two- sentence summary of a company's positioning strategy.
The ability to charge a higher price, the increased consumer loyalty and higher stock price.
What are the elements of product position?
The way customers view the product and the product's standing relative to competitors.
Product Attribute, Product User, Competitors, Product Class, Use or Application, Cultural Symbol, Price-quality and Relationship.
Emphasize a unique benefit or component of a product that separates it from competitors.
The ability to charge a higher price, the increased consumer loyalty and higher stock price.
What are the positioning approaches?
Product Attribute, Product User, Competitors, Product Class, Use or Application, Cultural Symbol, Price-quality and Relationship.
The way customers view the product and the product's standing relative to competitors.
Benefits that a product enjoys due solely to its brand name.
Consists of the attitudes and knowledge consumers have about a country.
What are the country-of-origin label wording?
Consists of the attitudes and knowledge consumers have about a country.
Product of, made in, design in, packaged in, assembled in, certified made in.
Refers to the product's position in terms of brand awareness.
Process of changing consumer perceptions of a brand relative to competitors.
What is Brand Equity?
The ability to charge a higher price, the increased consumer loyalty and higher stock price.
Emphasize a unique benefit or component of a product that separates it from competitors.
Refers to the product's position in terms of brand awareness.
Benefits that a product enjoys due solely to its brand name.
What is share of mind?
Refers to the product's position in terms of brand awareness.
Focuses more on the emotional components of the consumer attitudes and includes the ways consumers experience the product and its social context.
Process of changing consumer perceptions of a brand relative to competitors.
Consists of the attitudes of consumers have about a brand.
What is share of heart?
Refers to the product's position in terms of brand awareness.
Focuses more on the emotional components of the consumer attitudes and includes the ways consumers experience the product and its social context.
Process of changing consumer perceptions of a brand relative to competitors.
Consists of the attitudes of consumers have about a brand.
What are the benefits of Brand Equity?
Benefits that a product enjoys due solely to its brand name.
Some evidence suggests that it can take up to six years for consumer perceptions of quality to shift.
The way customers view the product and the product's standing relative to competitors.
The ability to charge a higher price, the increased consumer loyalty and higher stock price.
What is called greenwashing?
Process of changing consumer perceptions of a brand relative to competitors.
Refers to the product's position in terms of brand awareness.
Practice of exaggerating or even fabricating the degree of the sustainable or green activities taking place in the organization.
Consists of the attitudes and knowledge consumers have about a country.
