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Worksheetsyvelynne
Total questions: 13
Worksheet time: 7mins
The core benefits to customers who purchase sport products include entertainment,health, and
promotion
achievement
independence
adaptability
which of the following usually is a characteristic of the sport/event industry?
Provides products that are different for each consumer
Employs only those people who have athletic ability
Communicates with a limited audience
Manages a worldwide media network
Professional sports teams benefit their surrounding community by
making seat licenses available to season ticket holders.
hiring handlers to make sure athletes behave.
endorsing local political candidates.
attracting tourist dollars.
The Chamber of Commerce for a large city estimates the income for the city generated by the
sales tax, parking fees, food-service tax, and amusement tax collected as a result of a rock
concert. This is an example of __________ impact.
indirect
fiscal
direct
total
When a professional football expansion team is established in a community, the economic
impact might result in
increased job creation and more consumer spending.
business closures, job layoffs, and high inflation rates.
more tourism, lower tax rates, and high interest rates.
higher tax rates and fewer financial investment opportunities.
When a professional football expansion team is established in a community, the economic
impact might result in
higher tax rates and fewer financial investment opportunities.
business closures, job layoffs, and high inflation rates.
more tourism, lower tax rates, and high interest rates.
increased job creation and more consumer spending.
A characteristic of an event is that it is produced and consumed
in unemotional ways.
by the same group of people.
at the same time.
during planned intervals.
One characteristic of event marketing involves promoting and selling a(n)
physical appeal.
nonperishable item.
unique experience.
tangible product.
Promoting and selling an intangible product that is immediately consumed and cannot
be resold is a unique characteristic of __________ marketing.
direct
mass
event
target
Which of the following is an example of marketing the sport event:
Distributing information about a NASCAR race
Delivering exercise bikes to retailers
Selling food products to a concession stand
Holding a race for a charitable organization
Which of the following help create the excitement and enthusiasm that make the games
what they are:
Trainers
Spectators
Coaches
Team owners
One of the main differences between professional and amateur athletes is that for the
professionals, the game is often
free of charge.
closed to the public.
their occupation.
played for enjoyment.
The National Collegiate Athletic Association and the Professional Golfer's Association
are examples of
trade associations.
professional societies.
labor unions.
sanctioning bodies.
