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NEOMA Quiz: Social Networks & B2B

Total questions: 15

Worksheet time: 8mins

Name
Class
Date
1.

Which French actor has the leading role in Le Bureau des Légendes?

a)

Matthieu Amalric

b)

Mathieu Kassovitz

c)

Jean-Pierre Daroussin

d)

Franck Dubosc

2.

How many clients come to Reed MIDEM tradeshows per year?

a)

2,000

b)

20,000

c)

50,000

d)

500,000

3.

Which stat DOES NOT describe the modern buyer journey?

a)

75% of buyers search online before calling a sales exec

b)

72% of buyers choose the sales exec that was first to add value and insight

c)

50% of buyers do not respond to cold calls

d)

95% of the customer journey is already achieved when a sales executive calls

4.

What part of the conversion funnel is marketing usualy focusing on?

a)

Top of the funnel

b)

Middle of the funnel

c)

Bottom of the funnel

d)

All parts of the funnel

5.

Which type of sales executive should adopt social selling in priority?

a)

Farmers

b)

Hunters

c)

Both

6.

Which of the following will contribute to make your social selling program a success? (multiple correct answers)

a)

content produced by marketing

b)

service level agreement between sales & marketing

c)

executive buy-in

d)

sales project ownership

7.

Where and when has LinkedIn been created?

a)

Palo Alto, in 2008

b)

Los Angeles, in 2000

c)

Mountain View, in 2003

d)

Meules Les Mimosas, en 1890

8.

What's the average age of all members on LinkedIn?

a)

25

b)

32

c)

44

d)

58

9.

How many members has LinkedIn worlwide?

a)

100+ million

b)

250+ million

c)

350+ million

d)

550+ million

10.

How many members has LinkedIn in France?

a)

100,000+

b)

1+million

c)

10+million

d)

15+million

11.

Which company has bought LinkedIn in 2016?

a)

Facebook

b)

Microsoft

c)

Google

d)

Viadeo

12.

How much did Microsoft pay to buy LinkedIn?

a)

26 million dollars

b)

26 billion dollars

c)

36 billion dollars

d)

42 billion dollars

13.

What does SSI stand for?

a)

Social Selling Index

b)

Social Skills Index

c)

Super Selling Index

d)

Social Sales Index

14.

Once logged in LinkedIn, what url should you type in to get your SSI?

a)

www.linkedin.com/ssi

b)

www.linkedin.com/sales/ssi

c)

www.linkedin.com/socialsellingindex

d)

www.linkedin.com/index

15.

What does your SSI measure?

a)

How complete my profile is

b)

The number and quality of my connections

c)

My capacity to share content and interact with my network

d)

All of the above