WorksheetsSEM I 3.04 Review
Total questions: 12
Worksheet time: 12mins
Name
Class
Date
1.
Which promotion option enables marketers to target specific groups of customers, so that they can focus their promotional efforts to get the best results?
a)
Advertising
b)
Direct marketing
c)
Publicity
d)
Sales promotion
2.
To generate excitement about its newly remodeled facilities, the plans of Wilmer Hotel is to send advertising messages to past guests via their cell phones. Each message will contain a brief video showcasing new features and services that the hotel offers. Which type of mobile messaging service should Wilmer use?
a)
Complex messaging services (CMS)
b)
Short messaging services (SMS)
c)
Multimedia messaging services (MMS)
d)
Digitized messaging services (DMS)
3.
A business places a matrix on a promotional sign that potential customers can scan with their smartphones. After scanning the matrix, potential customers have digital coupons in their smartphones which they use to obtain discounted products at the point of purchase. This form of mobile advertising involves the use of which feature?
a)
Cable-network tags
b)
Reverse-messaging features
c)
Receipt verification applications
d)
Quick-response codes
4.
Sports or event industries often use the electronic media to obtain which goal?
a)
Conduct worldwide research
b)
Attract advertising support
c)
Encourage athletes to participate
d)
Motivate customers to buy
5.
A tire producer is most likely to advertise its products on a website that interests which group?
a)
Fitness trainers
b)
Marathon runners
c)
Auto racing enthusiasts
d)
Tennis fans
6.
Which is an example of online advertising?
a)
Hosting chat rooms
b)
Providing information
c)
Sponsoring a website
d)
Giving away gifts
7.
Which is most likely to be visible to search engine spiders?
a)
Flash files
b)
Java applets
c)
HTML text
d)
Images
8.
How does a professional sports team earn revenue when it permits games to appear on television?
a)
Participating in merchandising programs
b)
Sponsoring charitable events
c)
Selling broadcast rights
d)
Promoting the games on its website
9.
Which is a characteristic of most online banner advertisements?
a)
Productive
b)
Restrictive
c)
Selective
d)
Interactive
10.
Currently, which mobile advertising strategies have beenmost successful?
a)
Rich media
b)
Text message with coupon
c)
Cross-platform campaign
d)
Banner ad campaign
11.
Which type of sports or event businesses would most likelyplace a banner advertisement on a ski resort’s website?
a)
Shoe manufacturer
b)
Snowboard retailer
c)
Cross-training equipment distributor
d)
Rock-climbing boot retailer
12.
Which statement regarding campaigns of direct mail marketing is true?
a)
They should contain detailed data.
b)
They are highly cost efficient.
c)
They are easy to track.
d)
They should include a call to action.
100 %
