WorksheetsQ9. E-MARKETING: SOCIAL MEDIA
Total questions: 5
Worksheet time: 6mins
Which of the following statements is FALSE?
Social media is also referred to as Web 2.0, consumer generated media, citizen media and new media.
Social media is fixed, unchangeable, limited and time-delayed, whereas traditional media is instantly updateable, unlimited and real-time.
A blogger is usually responsible of writing posts, replying to comments, monitoring other blogs from the industry and keeping up to date with the latest industry news.
Benefits of social media to marketers include the potential to go viral, create online communities for your brand, and learn more about your audience.
There are four main social media channels. Which of the following is NOT one of them
social networking
bookmarking and aggregating
content sharing
feedback and support
No brand is immune from an online brand attack.When reacting, which of the following is NOT a best practice.
Act Immediately!
Keep the negative pages out of the search engines
Improvise and be creative with your answers
If what they’re saying is true, apologize
What are the most common risks and challenges in Social Media? Mark ALL that correspond.
No one cares, especially when building a community from scratch
The social media space is used by unhappy customers
It requires ongoing attention and monitoring
It can be difficult to measure the impact of the campaign
A community manager is in charge of leading and monitoring online communities such as company blogs, social networks pages, etc.
TRUE
FALSE
