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WorksheetsIBC: Roles in Creative Agencies
Total questions: 10
Worksheet time: 3mins
Which of the following are the FOUR global advertising holding companies?
WPP Group
Omnicom Group
O&M
IPG
Publicis Groupe
Which global advertising agency does this belongs to?
Publicis Groupe
Omnicom Group
WPP Group
IPG
Which of the following is an Independent Agency?
What Type of agency does this belong to?
Full-serviced agency
In-house agency
Interactive agency
Independent agency
Which are the mentioned FOUR departments in the creative agency from the online resources?
Creative Services
PR Department
Media
Production
Account Management
What does MNC stands for?
Multinatural Corporation
Multination Corporation
Multinational Corporation
Multinatrons Corporation
Independent agency is not owned by any agency holding companies.
True
False
What does USP stands for in advertising?
University Scholars Programme
Unique Standard Procedure
Unique Selling Point
Unique Selling Pond
Which global advertising agency does this belongs to?
Publicis Groupe
Omnicom Group
WPP Group
IPG
There is ONLY Creative Services in the Independent/Interactive agency.
True
False
