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Principles of Web Design: Research and Ideas

Total questions: 20

Worksheet time: 4mins

Name
Class
Date
1.

Which of the following phases is NOT part of the traditional web design process?

a)

Brief

b)

Production

c)

Design Presentation

d)

Research

2.

How many phases or steps do we have in the Web Design Process?

a)

3

b)

4

c)

5

d)

6

3.

Represents the start of a project and a point of reference throughout a project’s life cycle.

a)

Brief

b)

Design

c)

Amends

d)

Production

4.

The web brief usually includes the following documents EXCEPT ....

a)

Client Brief

b)

Idea Brief

c)

Creative Brief

d)

System Brief

5.

This brief is written by the client and is usually the first document produced.

a)

Client Brief

b)

Idea Brief

c)

Creative Brief

d)

Technical

6.

This can be produced by the client or agency (or freelance designer). It sets out the technical requirements and scope for the website project.

a)

Client Brief

b)

Idea Brief

c)

Creative Brief

d)

Technical

7.

This is produced by the agency in response to the Client Brief. It is used as a central document for the creative phase of the project.

a)

Client Brief

b)

Idea Brief

c)

Creative Brief

d)

Technical

8.

This is produced after a period of consultation with the client. It aims to clearly describe the project and is used as a springboard for ideas in the idea generation phase.

a)

Client Brief

b)

Idea Brief

c)

Creative Brief

d)

Technical

9.

A request to load a single page of an internet site.

a)

User Flows

b)

Unique Users

c)

Page Impressions

d)

Personas

10.

A diagram showing a user’s journey, used to show most likely user experience.

a)

User Flows

b)

Personas

c)

Page Impressions

d)

Use Cases

11.

Enables the company to design the best user experience for it's customers at all touch points, which is a key success factor in today’s business environment.

a)

Personas

b)

User Flows

c)

Page Impressions

d)

Use Cases

12.

Choose the methods for you to gather data in designing a website for your client.

a)

One-on-One

b)

Focus Groups

c)

SWOT Analysis

d)

Questionnaires

e)

Market Segmentation

13.

A research instrument consisting of a series of questions and other prompts for the purpose of gathering information from respondents

a)

SWOT Analysis

b)

Market Segmentation

c)

Questionnaires

d)

Focus Groups

14.

What kind of idea generation tool is this?

a)

Mood Boards

b)

Sketch Book

c)

Mind Maps

d)

User Flows

15.

A collage or composition of images, visuals and other objects, often created for the purposes of design or presentation.

a)

Mood Boards

b)

Sketch Book

c)

User Flows

d)

Mind Maps

16.

A diagram used to visually organize information

a)

Mood Boards

b)

Sketch Book

c)

User Flows

d)

Mind Maps

17.

It is the last part of the designing phase and is the closest draft to the final product.

a)

Design Comps

b)

Prototype

c)

Mock-ups

d)

Wireframe

18.

Last phase of the web design process.

a)

Production

b)

Review

c)

Coding

d)

Prototyping

19.

Group activities that take place with key

members of the project team to generate ideas about the actual website.

a)

Ideas Session

b)

Technical Meeting

c)

Brown bag sessions

d)

Back-end meetings

20.

A form of qualitative research in which a group of people are asked their thoughts on a product, service, or concept

a)

SWOT Analysis

b)

Market Segmentation

c)

Questionnaires

d)

Focus Groups