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Unit 3

Total questions: 14

Worksheet time: 1hrs 5mins

Name
Class
Date
1.

Merchandise displays basically informs customers what the store is selling. It projects the_________ of store and what is it known for selling.

a)

style

b)

image

c)

pattern

d)

size

2.

A good window display or frontal displays is the first thing shoppers notice when they walk past the store. ___________shoppers to step into the store by capturing their attention.

a)

encourage

b)

discourage

c)

prevent

d)

lose

3.

With careful planning of displays, an invisible pathway can be created throughout the store for customers to view the extended range of merchandise a store is offering, hence increasing ________ for the store.

a)

staff turnover

b)

sales

c)

loss of customer

d)

loss of supplier

4.

A layout plan is a_______ of the store.

a)

pattern

b)

style

c)

map

d)

size

5.

The layout plan is mostly used internally during the initial __________ and planning.

a)

store folding up

b)

store set-up

c)

store round up

d)

store relief

6.

Grid store layout is normally used by

a)

Discount stores

b)

Supermarkets

c)

Specialty stores,

d)

Department stores,

7.

Loop / Racetrack layout is used in

a)

Megastore

b)

Specialty stores,

c)

Discount stores

d)

Hypermarkets,

8.

When planning store displays, it is important to consider the amount of_________ available.

a)

staff

b)

profit

c)

space

d)

business

9.

In any space, there will be __________ spots. The challenge is how to turn cold spots to hot spots so that every space is fully utilized to maximise sales and profits.

a)

hot and cold

b)

warm and warmest

c)

cold and coldest

d)

melted and freezed

10.

Usually, the ______ and high margin merchandise are placed in the hot spots.

a)

low seller

b)

best-seller

c)

no seller

d)

unpopular

11.

There are 2 main types of windows, namely, ___________back windows.

a)

closed- and open

b)

thrown and reveal

c)

seen and unseen

d)

white and black

12.

______________/ product-specific fixtures are also free-standing but they are usually made from cheaper materials, thus projecting a value image.

a)

Promotional

b)

expensive

c)

luxury

d)

poor

13.

___________products are products that customers do not think much when purchasing.

a)

destination

b)

Impulse

c)

adjacent

d)

color of merchandise

14.

Push products at the back of the shelves to the front.

a)

fronting

b)

fullstock up

c)

facing

d)

2 fingers spacing