Who's Theory is it? "genre as ‘convenience’ for producers and audiences – this means commercial success is underpinned by the conventions of genre in terms of what audiences expect"

Who's Theory is it? "genre is abstract and becoming harder to identify"

Who's Theory is it? "genre break rules and commonly hybridizes"

Who's Theory is it? "genre is interpreted culturally e.g. Coronation Street could only be understood in terms of the conventions of UK soap operas, US TV dramas tend to have a slightly different set of conventions to UK TV dramas"

What is 'the way the different elements in a story are organised to make a meaningful story'

Who's Theory is it? "texts are often understood by the ways things are places in binary opposition to each other"

Who's Theory is it? "4 Act Structure: Equilibrium, Disruption, Resolution, New Equilibrium"

Who's Theory is it? "5 narrative codes: Cultural, Semantic, Symbolic, Hermeneutic, Proairetic"

Who's Theory is it? "8 character roles: applies to mainstream texts e.g. blockbuster films where characters often follow stereotype. You can apply this theory to running news stories; Hero, Villain, False Hero, Princess (or prize), Her Father, Donor, Despatcher, Helper"

What theory identifies 'ways in which the media portrays particular groups, communities, experiences, ideas, or topics from a particular ideological or value perspective'

Who's Theory is it? "male gaze/female gaze - there are still strong arguments suggesting the female form is still objectified in a range of media. The female subverts the theory suggesting male performers/actors are objectified"

Who's Theory is it? "stereotyping has elements of truth and are based on repeated representations, both in society and within the media"

Who's Theory is it? "social class is constructed by cultural taste (and in turn by education)"

What 'may be as small as one person reading a magazine or as large as billions of people around the world watching events, like 9/11, unfold live on television'

Who's Theory is it? "Uses and Gratifications theory, useful for studying the range of different pleasures active audience gain from media texts i.e. Diversion (escapism), Personal Relationships (talking about or sharing media with others e.g. on social networks), Personal Identity (with media performers) and Surveillance (information on the world)."

Who's Theory is it? "Hierarchy of Needs – 5 levels of a pyramid. From Psychology can be mapped onto other media: Physical Needs, Safety Needs, Communal Needs, Esteem Needs, Self-Actualization"

Who's Theory is it? "Passive consumption/Hypodermic model (Frankfurt School): old fashioned but still relevant – vulnerable audiences will always be passively affected by media texts"

Who's Theory is it? "Moral Panics in the media e.g. aggressive Daily Mail headlines often with the intention of marginalizing a social group"

Who's Theory is it? "audience positioning and dominant/negotiated/oppositional readings. Audiences can be positioned into a shared dominant reading in a number of ways e.g. by technical composition and mise-en-scene"