WorksheetsSeneca- Marketing Chapter 9
Total questions: 10
Worksheet time: 20mins
What is the term for everything, both favourable and unfavourable, that a person receives in an exchange(it can be tangible, intangible, a service an idea, or a combination of these things)
warranty
Brand equity
Product
quality
What is the consumer product classification system based on?
how the market is segmented
the way the products are manufactured
the way products are used
the amount of effort consumers spend to acquire the product
Which of the following is the best example of a convenience product?
a box of cereal purchased every 3 months
the daily purchase of a local newspaper
a gallon of specialty ice cream
. a frozen bag of peas used for a new recipe
About one out of every two fans sold in North America is The Home Depot’s Hampton Bay brand. What type of brand is Hampton Bay?
manufacturers’
international
family
private
The statement on the toothpaste box that brushing twice a day with this paste will remove 90 percent of all tartar from the user’s teeth is an example of which of the following?
an implied warranty
a functional label
a UPC label
an express warranty
What is a legal term indicating the owner’s exclusive right to use a brand name or other identifying mark?
patent
trademark
brand
private brand
Maureen purchased a package of Bounce fabric sheets with Febreeze citrus scent. Since both brands were prominently listed on the package, what would this be an example of?
equity branding
conjunctive branding
cobranding
complementary branding
Procter & Gamble makes Camay soap for people concerned with soft skin and Safeguard for those who want deodorant protection. Which type of strategy is the company using?
combination branding
family branding
. individual branding
trademarked branding
Baked beans, ketchup, and pizzas are all manufactured under the Heinz brand name. What strategy is Heinz using?
generic branding
family branding
bargain branding
umbrella branding
What is the term for the part of the brand that can be spoken?
brand equity
trademark
service mark
brand name
