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WorksheetsFCTG Employer Brand Research Quiz
Total questions: 9
Worksheet time: 5mins
Purpose of the research was to:
Understand motivations and barriers towards pursuing a career in tourism/sales
Identify characteristis and profiles of potential recruits
Understand what attracts employees to FCTG
Understand the pros and cons of FCTG's employer brand
All of the above
The number 1 driver to join the Travel Industry was:
Career opportunities
Enjoy working with customers
Passion for travel
Incentive based pay
Which of the below statements are true:
Job boards and employee referral were the top 2 ways people knew about roles with FCTG
Those who heard about a job through friend or relative were more satisfied
Most current employees come from a hospitality background
All of the above
The segments identified provide an indication of which of the below:
What drives an individual in their social life
The attitudes and needs of individuals when it comes to their employment
The type of role an individual is suited to
Whether an individual is suited to a role
Which percentage of employees were very satisfied in their role/employment:
46%
78%
91%
18%
The industry that not only our largest proportion of applicants come from but also the most successful is:
Sales
Hospitality
Retail
Travel
Employees were most satisfied with::
Social envionment
Pay structure
Career opportunities
My team/store
The biggest decline in satisfaction was after what time period:
6 months
3 years
3 months
1 year
Employees became less satisfied when:
They could walk to work
Their travel time to work was over 25 minutes
Their travel time was over 45 minutes
None of the above, travel did not influence satisfaction
