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TEX Branding

Total questions: 6

Worksheet time: 3mins

Name
Class
Date
1.

When you think about T-Mobile's brand, who comes to mind?

a)

Oprah Winfrey

b)

Marcelo Claure

c)

John Legere

d)

Bill Gates

2.

Which example best showcases "Tell the customer you are the expert?"

a)

We’re the only company doing this.

b)

Apple devices are my area of expertise. I have used them for years!

c)

I promise not to bounce you around to another person. I’ll fix this for you, or I’ll work directly with my team right here in [city] to get you what you need.

d)

I love learning more about my [city] customers!

3.

Which example best showcases "Paint the TEX Picture?"

a)

I see you talked to [Name] yesterday. He sits right by me! Let’s pick up where you left off.

b)

I’ve carried Samsung devices for more than 5 years, so I’m a total expert! Let’s dive in.

c)

We’re the only company doing this.

d)

Team of Experts has been really cool because we get to talk to you more than once.

4.

Which example best showcases "Educate the customer about TEX?"

a)

Apple devices are my area of expertise. I have used them for years!

b)

You can ask for me by name if you ever need me!

c)

I’m going to hand you off to my teammate, [name,] who is a Technical whiz. I see him giving me the thumbs up so he’s ready for you! I’ll connect you to him now.

d)

A community is a small group of Experts assigned to your account. You’ll always get personalized service when you reach us!

5.

Which example best showcases "Demonstrate confidence and share excitement?"

a)

Have you heard of your Team of Experts?

b)

I see you talked to [Name] yesterday. He sits right by me! Let’s pick up where you left off.

c)

I personally guarantee that your issue is 100% resolved.

d)

I’ll be your expert today.

6.

T-Mobile just reached a record breaking threshold for # of customers. How many customers do we have?

a)

65 million

b)

50 million

c)

100 million

d)

75 million