Has this story just happened? Is it about to happen? Timeliness is crucial, especially when you’re competing with other media.

How close is this story? Obviously, events close to home will matter more to readers than events in other cities, states, or countries...usually.

Does this story involve a well-known public figure or celebrity? If so, readers are bound to be more interested or curious.

Is something new, odd, or surprising going on? (Did a man bite a dog?) Readers enjoy news that’s intriguing and unexpected.

Is there a clash of power? A political battle? A sports rivalry? Reporters are constantly on the lookout for dramatic stories to tell.

Does this story make us sad? Happy? Angry? Readers respond emotionally to human-interest stories that are poignant, comical, or inspiring.